Entertainment Marketing Manager- Miami, FL (Onsite)

Loud and Live Inc•Doral, FL

3h•Onsite

About The Position

The Marketing Manager, Entertainment is the primary day-to-day marketing contact for Loud And Live Entertainment and oversees campaign implementation for tours, concerts, one-off shows, and other ticketed entertainment projects. Reporting to the Director of Entertainment / Marketing Strategy, the manager translates approved strategy into actionable plans and ensures marketing activities are launched on time, accurately, and in alignment with ticket sales goals. The role coordinates work across the Entertainment division, centralized marketing teams, venues, local promoters, and external partners, owning campaign coordination, deadlines, and follow-through. The manager also works with the Director of Entertainment / Touring and tour managers. Artist-related needs, communications, and approvals must be routed through the assigned internal tour manager or tour director. The manager proactively resolves execution gaps and escalates decisions requiring leadership approval to the Director of Entertainment / Marketing Strategy. This is an onsite role in Miami, Florida, five days per week. The working style requires ownership, urgency, accuracy, and the ability to handle competing priorities, frequent interruptions, and multiple active tours and shows. The role requires willingness to work nights and weekends during announcements.

Requirements

3–5 years of marketing experience; live entertainment, concert promotion, touring, or ticketed events experience is preferred.
Demonstrated experience implementing integrated campaigns and coordinating multiple concurrent projects under fixed event deadlines.
Working knowledge of digital advertising, social media, email marketing, traditional media, promotional partnerships, and how these channels support ticket sales.
Strong project management skills and attention to detail.
Proven ability to track deliverables and drive follow-through across teams without direct reporting authority.
Comfort reviewing ticket sales reports, campaign metrics, spreadsheets, and budgets to identify issues and recommend practical actions.
Clear communication skills and experience coordinating with internal tour teams, venues, agencies, or local partners.
Experience marketing to Latin music audiences.
Bilingual English and Spanish communication skills are required.
Able to manage competing priorities, frequent interruptions, and multiple active tours and shows while maintaining accuracy.
Willingness to work nights and weekends during announcements.

Nice To Haves

Experience in live entertainment, concert promotion, touring, or ticketed events.

Responsibilities

Translate approved tour and show strategies into actionable marketing plans, market-specific calendars, deliverables, deadlines, and assigned owners.
Coordinate announcements, presales, on-sales, promotional windows, and final sales pushes across tour stops and individual shows.
Manage implementation across applicable paid digital, organic social, email, influencer, public relations, radio, television, outdoor, grassroots, and community channels.
Adapt campaign activity to each artist, market, audience, venue, and sales window while maintaining consistent tour messaging.
Serve as the central marketing contact for assigned Entertainment projects and coordinate media, social, creative, influencer, PR, and promotional teams.
Maintain campaign trackers showing tasks, owners, approvals, launch dates, status, and outstanding issues, and follow through until deliverables are complete.
Lead regular campaign check-ins, document action items, and promptly address missed deadlines, missing assets, or stalled approvals.
Coordinate with internal tour managers and tour directors, venues, local promoters, media partners, and agencies to confirm commitments and verify delivery of agreed marketing activity.
Route all artist-related requests through the assigned tour manager or tour director.
Escalate execution gaps, resource conflicts, and decisions requiring approval to the Director of Entertainment / Marketing Strategy with recommended next steps.
Prepare creative briefs and coordinate development, approval, and delivery of show artwork, digital ads, videos, email content, and promotional materials.
Check artist names, dates, venues, ticket links, presale details, and messaging for accuracy and consistency across campaign assets.
Coordinate tour-wide assets and local versions, securing internal approvals before release and routing required artist approvals through the assigned tour manager or tour director.
Manage campaign activity within approved show and tour marketing budgets, track commitments and actual spending, and coordinate invoices with Finance.
Handle internal marketing invoices from Loud And Live Studios, ensuring costs are documented and submitted for each show’s settlement.
Recommend spend adjustments based on results and sales priorities, and secure approval for changes outside approved budgets or authority.
Review ticket sales pacing with Entertainment and Ticketing teams, identify underperforming markets, and coordinate timely marketing responses.
Monitor campaign results with channel specialists, including spend, reach, engagement, conversions, and cost per purchase where available.
Provide concise weekly updates on completed and upcoming activity, sales pacing, budget status, risks, and actions needed, increasing reporting during critical sales windows.
Recommend and implement approved changes to messaging, targeting, promotions, and channel activity to support ticket sales goals.
Complete post-show and post-tour recaps documenting results, campaign delivery, final spend, and practical recommendations for future projects.