Sr. Manager, Entertainment Marketing
About The Position
T-Mobile’s Entertainment Marketing team advances brand and business objectives through sponsorships, live experiences, and talent relationships at national and local levels. The Senior Manager, Entertainment Marketing leads a team managing a portfolio of sponsorships that deliver meaningful experiences and benefits to customers, with a strong emphasis on tentpole and experiential marketing campaigns. The role leads annual strategy development, key relationships, planning and campaign execution, performance measurement, and executive recapping. The position drives sponsorships and partnerships aligned with T-Mobile’s priorities using business rationale, consumer insights, and other business information. It calls for a creative, collaborative marketer with a strong understanding of culture and experience building sponsorship campaigns for brands, as well as leading direct and cross-functional teams. The role works closely with the Director, Entertainment Marketing on the overall portfolio and partners across internal departments, properties, agencies, and senior leadership to deliver integrated marketing plans. Travel is required.
Requirements
- 7–10 years of relevant work experience in sponsorship marketing or entertainment marketing on behalf of a big brand.
- Demonstrated ability to lead and develop high-performing teams and build strong relationships with direct-report teams, cross-functional teams, vendors, and agency partners.
- Strong understanding of sponsorships, brand campaigns, and entertainment, with experience managing properties and partners.
- Strong experience leading experiential marketing efforts and translating brand goals into high-impact, measurable campaigns.
- Experience leading complex projects and timelines in a fast-paced environment, often managing multiple projects at once.
- Creative and strategic problem-solving ability, including delivering clear and concise marketing strategies and briefs to all organizational levels.
- Excellent communication skills and attention to detail.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- General understanding of and/or experience in the wireless industry.
Responsibilities
- Lead strategic planning and cross-functional execution of entertainment marketing programs and sponsorship tentpole campaigns from briefing through recapping to support brand and business growth.
- Support development and implementation of entertainment and sponsorship strategy for TMUS, partnering with line-of-business collaborators on annual and bi-annual planning.
- Set clear team goals, develop and empower direct reports, and cultivate a collaborative, team-first culture.
- Evaluate, plan, and execute additional marketing sponsorships and activations as needed.
- Develop comprehensive presentations, briefs, and other materials for planning and executive needs.
- Build and manage day-to-day relationships with properties, agencies, vendors, and key internal partners.
- Perform other duties and projects assigned by management, including additional support across the Sponsorships team.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant and employee stock purchase plan.
- 401(k) and access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus, depending on role; corporate employees may receive a year-end bonus based on individual and/or company performance.
- Medical, dental, and vision insurance.
- Flexible spending account.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, back-up care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care insurance.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
