Marketing Manager - Enrollment & Engagement

Solera Health

14h•Remote

About The Position

We’re looking for an experienced Marketing Manager - Enrollment & Engagement to join our dynamic team and lead strategic campaigns that grow participation in Solera’s network programs. This role reports to the VP, Consumer Engagement, and joins a team of 6. In this role, you’ll work cross-functionally with internal teams and external clients to design, execute, and optimize campaigns that reach the right people at the right time—with the right message. This role is ideal for a creative, data-driven marketer who’s passionate about helping people take action toward better health. You’ll bring a strong foundation in multi-channel marketing, a love for consumer insights, and the ability to turn strategy into measurable results.

Requirements

Bachelor’s degree in Marketing, Communications, or a related discipline.
3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.
Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred.
Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation.
Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.
Strong analytical skills with the ability to translate data into insights.
Strong written and verbal communication skills.
Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment.
A team player with excellent cross-functional collaboration skills.

Responsibilities

Lead the design and execution of consumer engagement campaigns across the full funnel—from initial outreach to re-engagement.
Craft compelling messaging strategies and secure client alignment on campaign approaches.
Contribute to engagement strategies for new product launches.
Forecast campaign performance and support annual strategic planning.
Continuously seek ways to improve performance by testing new messaging, channels, and tools.
Maintain a high standard for pre-send QA: list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks.
Serve as the primary marketing contact for clients, ensuring alignment between Solera’s resources and client needs.
Understand client culture and platforms to tailor campaign strategies accordingly.
Balance customization with scalable best practices across programs.
Manage timelines, expectations, and remove roadblocks to keep campaigns on track.
Use data to uncover insights and improve engagement strategies.
Deliver campaign reports with clear takeaways and actionable recommendations.
Measure, track, and document performance for internal and external stakeholders.
Uncover opportunities for growth through analysis of funnel, audience and channel performance.
Work with BI team to create and communicate data visualizations and dashboard.