Enrollment Marketing Manager (8772)

Friends University•Wichita, KS

18h•Onsite

About The Position

Friends University is seeking to fill the Enrollment Marketing Manager position in Wichita Kansas. The Enrollment Marketing Manager is responsible for connecting Friends University’s marketing efforts to its recruitment efforts (including goals) in accordance with the mission, core values, and University’s strategic goals. The Enrollment Marketing Manager serves as a bridge between the Marketing department and the Admissions team, translating the enrollment marketing strategy set by the Executive Director into coordinated, campaign-based recruitment efforts. This role will lead digital advertising efforts, lead generation campaigns, improve lead quality, analyze the admissions funnel to ensure marketing activity produces qualified inquiries that convert into applications and enrollment. Additionally, this role will manage key marketing team projects and work directly with vendors, for partnership as well as oversight of their work. Serve as the primary connection between the Marketing department and the Admissions team, owning the day-to-day working relationship and ensuring marketing activities directly support recruitment goals. Plan and manage lead generation campaigns that produce qualified prospective student inquires. Work with vendors who are preforming work for the University Marketing or campus partners. Work with Sr. Director of Enrollment Management to develop annual recruitment marketing plan and calendar, including campaign themes and messaging, and coordinated promotion schedules. Friends University is committed to work-life balance for its employees by offering flex work options, up to 4 weeks of vacation, 96 hours of sick leave per year, up to 13 1/2 paid holidays, half day Fridays June through July, up to 5% retirement matching, and free undergraduate tuition for you, your spouse, and your dependents. Friends University seeks to hire individuals who will embrace our mission and celebrate our commitment to equipping students to honor God in their personal, professional, and spiritual lives by adhering to the University’s RISE Core Values (Respect, Inclusion, Service and Excellence). The mission of the University is: Friends University, a Christian University of Quaker heritage, equips students to honor God and serve others by integrating their intellectual, spiritual, and professional lives. Friends University aspires to be a model of excellence in higher education. As an expression of our Christian faith, we aim to prepare our students for success in a diverse and interconnected world by providing transformative learning experiences that embrace different viewpoints. As we seek individuals to join our Friends University community, we encourage candidates who share our commitment to diversity, equity, and inclusion to apply. Join us as we continue on this journey towards a more just and inclusive future for all. Equal Opportunity Employer Friends University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, disability, or protected veteran status.

Requirements

Minimum of five to seven years of experience in marketing, with experience in enrollment or recruitment marketing, lead generation, or admissions strongly preferred.
A bachelor’s degree in marketing, communications, business, or a related field is required.
Excellent written, oral, and interpersonal communication skills, with a proven ability to build collaborative, cross-departmental relationships — particularly with admissions and recruitment staff.
Demonstrated ability to plan and coordinate multi-channel marketing campaigns and to interpret enrollment funnel and CRM data (Salesforce/Pardot familiarity preferred) and translate it into strategy.
Strong project management and organizational skills; ability to set priorities, meet deadlines, and manage multiple campaigns simultaneously.
Ability to maintain confidential information in a professional manner.

Nice To Haves

Higher education experience a plus.
Salesforce/Pardot familiarity preferred

Responsibilities

Serve as the primary connection between the Marketing department and the Admissions team, owning the day-to-day working relationship and ensuring marketing activities directly support recruitment goals.
Plan and manage lead generation campaigns that produce qualified prospective student inquires.
Work with vendors who are preforming work for the University Marketing or campus partners.
Work with Sr. Director of Enrollment Management to develop annual recruitment marketing plan and calendar, including campaign themes and messaging, and coordinated promotion schedules.
Lead digital advertising efforts.
Improve lead quality.
Analyze the admissions funnel to ensure marketing activity produces qualified inquiries that convert into applications and enrollment.
Manage key marketing team projects.
Work directly with vendors, for partnership as well as oversight of their work.