Marketing Manager, Employer Activation (Remote)

Rula•Los Angeles, CA

1d•Remote

About The Position

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role We are hiring an Employer Activation Marketing Manager to drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners. In this role, you will lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing. By automating workflows with AI and MarTech tools and developing scalable playbooks, you will serve as a force multiplier for our team’s capacity. You will maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality. Acting as a cross-functional bridge for the Commercial and Sales teams, you will align marketing efforts with partner requirements and use performance data to continuously optimize the activation roadmap and close funnel gaps.

Requirements

5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations
Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)
Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders
Experience in B2B marketing or account management, preferably with enterprise clients

Nice To Haves

Hands-on experience with marketing automation tools (e.g., HubSpot)
Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations
Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation
Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments

Responsibilities

Lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing.
Automate workflows with AI and MarTech tools and develop scalable playbooks.
Maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality.
Act as a cross-functional bridge for the Commercial and Sales teams, aligning marketing efforts with partner requirements.
Use performance data to continuously optimize the activation roadmap and close funnel gaps.

Benefits

100% remote work environment
Working hours to support a healthy work-life balance
Attractive pay and benefits
Full transparency of pay ranges
Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies
2 company-wide shutdown weeks each year for self-care
Paid parental leave
Employee Assistance Program (EAP)
New hire home office stipend
Quarterly department stipend
Wellness events and lunch & learns
Community and employee resource groups