Marketing Manager - Remote

Urrly • New York, NY

1d • $100,000 - $120,000 • Remote

About The Position

This role is for a Marketing Manager who will own the full-funnel marketing strategy with a primary focus on reducing Customer Acquisition Cost (CAC) rather than simply increasing marketing spend. The position involves leading direct-to-consumer (D2C) campaigns, hands-on management of Google Ads with daily optimizations, and taking ownership of website content and SEO improvements. Key responsibilities also include writing high-quality, publish-ready content, managing external vendors such as PR, design, and web agencies, and executing press releases, newsletters, and conference participation. The manager will be responsible for tracking critical marketing metrics like CAC, Cost Per Lead (CPL), and revenue generated from marketing efforts. This is a high-ownership role with minimal meetings, offering significant impact on growth and brand awareness, and providing room to grow into team leadership as the marketing function expands. Urrly emphasizes a fair hiring process, using AI to evaluate candidates based solely on job-related factors like skills, certifications, and experience to ensure objective and equal opportunity.

Requirements

• 5+ years total experience
• 2+ years in marketing
• Hands-on Google Ads experience (required)
• Strong writing skills (clear, publish-ready)
• Email automation experience
• Vendor management experience
• Uses AI tools (ChatGPT, Claude) in workflows

Nice To Haves

• Healthcare, pharma, or health-related experience
• Startup or early-stage company experience
• MBA

Responsibilities

• Lead D2C campaigns (reduce CAC, not just increase spend)
• Run Google Ads hands-on (daily optimizations)
• Own website content + SEO improvements
• Write high-quality content (minimal edits needed)
• Manage vendors (PR, design, web agencies)
• Execute press releases, newsletters, conferences
• Track CAC, CPL, revenue from marketing

Benefits

• Medical
• Dental
• Vision
• 401(k)
• PTO + company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed