Marketing Manager, Employer Activation (Remote)

Rula•Los Angeles, CA

1d•Remote

About The Position

We are hiring an Employer Activation Marketing Manager to drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners. In this role, you will lead the end-to-end execution of activation campaigns, optimizing touchpoints for conversion through rigorous A/B testing. By automating workflows with AI and MarTech tools and developing scalable playbooks, you will serve as a force multiplier for our team’s capacity. You will maintain high standards for data attribution, partnering with Analytics to report on conversion rates and incrementality. Acting as a cross-functional bridge for the Commercial and Sales teams, you will align marketing efforts with partner requirements and use performance data to continuously optimize the activation roadmap and close funnel gaps.

Requirements

5+ years of related professional experience in Marketing, Growth, or Operations, with a focus on user activations
Proficiency in data analysis and reporting tools (e.g., Excel/Google Sheets, Looker, SFDC)
Demonstrated ability to manage complex, high-visibility projects with cross-functional stakeholders
Experience in B2B marketing or account management, preferably with enterprise clients

Nice To Haves

Hands-on experience with marketing automation tools (e.g., HubSpot)
Familiarity with using AI tools or agents (e.g., ChatGPT, Claude, or specialized marketing AI) to automate content versioning, data cleaning, or campaign operations
Experience working within the healthcare ecosystem, particularly with employer-sponsored benefits, EAPs, or health plan activation
Proven experience using structured frameworks (like ICE or RICE) to prioritize, execute, and document A/B tests and marketing experiments

Responsibilities

Drive growth through data-driven initiatives that generate directly attributable patient starts from employer partners
Lead the end-to-end execution of activation campaigns
Optimize touchpoints for conversion through rigorous A/B testing
Automate workflows with AI and MarTech tools
Develop scalable playbooks to serve as a force multiplier for the team’s capacity
Maintain high standards for data attribution
Partner with Analytics to report on conversion rates and incrementality
Act as a cross-functional bridge for the Commercial and Sales teams
Align marketing efforts with partner requirements
Use performance data to continuously optimize the activation roadmap and close funnel gaps

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fun team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all