Marketing Manager, Diagnostics

Beacon Biosignals•Boston, MA

8d•Remote

About The Position

Beacon Biosignals is seeking an organized, innovative marketing professional to serve as the operational engine behind their Diagnostics arm. This role involves turning strategy into action, managing the marketing tech stack, coordinating event participation, owning customer communication, and building systems to improve marketing and sales team efficiency. Beacon utilizes robust asynchronous work practices, offering a first-class remote work experience, with optional in-person office hubs in Boston, New York, and Paris.

Requirements

Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Experience in medical device, diagnostics, marketing
Familiarity with FDA-regulated promotional content and compliance review processes
Experience with Framer, Webflow, or similar no-code CMS platforms
Background supporting a dual or multi-audience brand
Basic design literacy; experience providing feedback on marketing collateral

Responsibilities

Maintain clean, actionable data across diagnostics marketing and sales systems in partnership with the RevOps team.
Implement tagging structures and workflows to enhance team efficiency.
Manage the marketing attribution model across all touchpoints.
Execute day-to-day CRM tasks including email campaigns, workflows, lead tracking, and list management.
Maintain and update Diagnostic-specific website pages using Framer CMS and coordinate with designers for content refreshes.
Build and manage an editorial calendar and grow the LinkedIn presence, with potential expansion to other platforms.
Track relevant awareness days, research milestones, and cultural moments to ensure timely content.
Manage digital campaigns, including copy generation, design, UTM tracking, vendor management, and ROI analysis.
Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling.
Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs.
Support cross-functional project coordination by managing Asana boards and facilitating internal marketing communications.
Build out and manage ideal customer profiles (ICPs) with targeted messaging and value propositions.
Own the conference calendar end-to-end, from opportunity identification to post-event ROI analysis.
Coordinate event logistics, including registration, booth materials, swag, vendor communications, and budget tracking.
Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns.
Manage deadlines for scientific content submissions (abstracts, posters) and social amplification around events.
Identify award opportunities and manage submissions from application to announcement.
Scout podcast and speaking opportunities for subject matter experts.