Marketing Manager, Demand Generation
About The Position
Quorum is seeking a 100% remote Marketing Manager, Demand Generation – Strategic & ABM Programs. This role is for a natural strategist, an operationally savvy executioner, and an up-market growth driver. The position involves architecting personalized, multi-touch campaigns to capture the attention of leading public affairs and enterprise decision-makers. As the Marketing Manager for Strategic & ABM Programs, you will be the engine behind Quorum’s up-market growth, owning the strategy and execution of account-based marketing programs that create demand and accelerate pipeline velocity for high-value target accounts. You will orchestrate integrated campaigns focused on the largest prospects and most strategic verticals, driving personalized engagement across the enterprise buyer journey to directly influence sales velocity and revenue contribution.
Requirements
- 4+ years of experience in B2B demand generation
- At least 1 year dedicated to successfully launching and running ABM programs
- Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase.
- Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences.
- Mastery at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns.
- Passion for operational efficiency and comfort managing automated workflows to scale messaging and data orchestration.
Nice To Haves
- Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors.
Responsibilities
- Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences.
- Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees.
- Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle.
- Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards.
- Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely.
- Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach.
- Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers.
- Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects.
- Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI.
Benefits
- Flexible Paid Time Off
- Paid Company holidays plus additional company-wide days off for team members to rest and recharge
- Four Day Weekends for President’s Day, Memorial Day, and Labor Day
- Free Subscription to LinkedIn Learning to support professional development
- Invest in Yourself Days - one designated day per quarter dedicated to your professional development!
- Work from Home Reimbursement for home office support
- 401k match
- Health & Financial Wellbeing support
- Choice of trans-inclusive medical, dental, and vision insurance plan options
- Virtual and in-person team events
- Inclusion & Diversity Affinity Groups to support belonging
- Paid 12 weeks off for parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
