Marketing Manager - Demand Generation

FleetPulse•Chicago, IL

1d•Onsite

About The Position

We are seeking a Marketing Manager focused on Demand Generation to join our team. This role is crucial for fine-tuning our outbound engine, launching and running our ABM program, and establishing email nurture cadences. You will also contribute to content and positioning efforts, shaping how we communicate our product to various buyer personas. This is an opportunity to be the most senior full-time marketer and make a significant impact.

Requirements

3+ years in B2B marketing — demand gen, outbound, content, or a mix.
No B2C or agency-only backgrounds.
Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did.
Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.
HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.
Can write — clear, concise, confident. This person will draft copy.
Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.
Comfortable being the most senior full-time marketer.

Nice To Haves

Experience in logistics, fleet, supply chain, or transportation technology.
Clay experience — prospecting, enrichment workflows, and list-building logic.
ABM (Account-Based Marketing) experience — running campaigns to a named account list.
Salesforce — even read-only familiarity with CRM data is a plus.
Has built a marketing function from scratch at a startup or scale-up.

Responsibilities

Fine-tune FleetPulse's outbound engine, owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts.
Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
Stand up email nurture cadences in HubSpot — from scratch.
Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.