Marketing Manager - Demand Generation
About The Position
We are seeking a Marketing Manager focused on Demand Generation to join our team. This role is ideal for a hands-on marketer with a strong background in B2B demand generation, outbound strategies, and content creation. The successful candidate will be comfortable working independently as the most senior full-time marketer and will play a key role in refining our outbound engine, launching ABM programs, and contributing to our overall content and positioning efforts. This position requires proficiency in various marketing tools and a data-driven approach to campaign management.
Requirements
- 3+ years in B2B marketing — demand gen, outbound, content, or a mix. No B2C or agency-only backgrounds.
- Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did. Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.
- HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.
- Can write — clear, concise, confident. This person will draft copy.
- Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.
- Comfortable being the most senior full-time marketer.
Nice To Haves
- Experience in logistics, fleet, supply chain, or transportation technology.
- Clay experience — prospecting, enrichment workflows, and list-building logic.
- ABM (Account-Based Marketing) experience — running campaigns to a named account list.
- Salesforce — even read-only familiarity with CRM data is a plus.
- Has built a marketing function from scratch at a startup or scale-up.
Responsibilities
- Fine-tune FleetPulse's outbound engine, owning the full Clay + Lemlist stack including list-building logic, campaign sequencing, copy, and performance optimization, targeting around 1,000 fleets per week.
- Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts, working directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
- Stand up email nurture cadences in HubSpot from scratch.
- Contribute to content and positioning work, shaping how FleetPulse talks about its product to different buyer personas.
Benefits
- Unlimited PTO
- Company 6% 401k Match
- Choice of three healthcare plans
- Dental & Vision
- Company provided STD, LTD and Life Insurance
- 12 paid company holidays
- Full paid parental leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
