Marketing Manager - Core

DHL (Supply Chain)•Westerville, OH

36d

About The Position

The Marketing Mgr, Core drives the development and execution of B2B marketing activities, enhancing DHL’s brand visibility, engaging customers, supporting business growth and strengthening enterprise marketing efforts. This role develops and executes marketing strategies that are aligned with business objectives and priorities to engage customers and prospects in meaningful marketing touchpoints, increase brand awareness and help grow the business.

Requirements

Bachelor’s degree in marketing, communications or work experience equivalent, required
7-10 years of professional marketing experience/business experience, required
Demonstrated expertise in strategic marketing planning and execution, digital marketing and social media campaign management, required
Excellent strategic thinking and problem-solving abilities, with a track record of delivering impactful marketing initiatives, required
Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels, required
Ability to thrive in a fast-paced, dynamic environment, required
Ability to design and implement marketing and/or communications strategies that support enterprise growth, required
Ability to manage multiple priorities in a fast-paced environment, required
Proficiency with Microsoft Office and marketing platforms, required
Collaborative mindset with strong communication and stakeholder management skills, required

Nice To Haves

5-7 years of marketing/communications agency experience, preferred
Transportation/Logistics industry background and/or business unit industry experience, preferred
Excellent writing and content creation skills for social, email, and campaign materials, preferred

Responsibilities

Develop and execute integrated marketing campaigns rooted in account-based marketing (ABM) principles.
Plan, manage, and optimize multi-channel digital campaigns to drive account engagement, pipeline and business growth.
Oversee campaign content strategy, audience segmentation, account targeting, personalization efforts, develop campaign content and ensure consistent messaging and branding.
Regularly analyze campaign performance; optimize based on data insights.
Coordinate with cross-functional teams for asset creation.
Oversee business-funded media buys, sponsored event communications, and campaign investments to maximize performance and ROI.
Prepare and deliver campaign performance reports, account engagement insights, recommendations and updates with stakeholders.
Implement global campaigns ensuring messaging resonates in NORAM, aligns with business objectives, and delivers measurable KPIs.
Partner with Events, Communications, and Business Development teams to ensure campaign events, sponsorships, and speaking opportunities align with the overall campaign strategy.
Oversee the development of campaign materials for DHL external events, including customer/target invitations, landing pages, event emails, social posts.
Coordinate with relevant departments to deliver both regional and global customer-facing programs.
Coordinate speaking opportunities with customers as directed.
Resolve cross-functional blockers; escalate systemic issues and ensure alignment with internal team and global teams.
Own program budgets within remit (forecasting, spend tracking, and optimization); approve channel and campaign plans and creative within brand governance; set KPI targets and recommend continuous improvement, optimization, or retirement decisions.
Leverage marketing technologies, automation, and AI-enabled tools to improve campaign planning, personalization, operational efficiency, and performance.