Marketing Manager, BSO

BDO•Toronto, ON

9d•CA$93,000 - CA$141,000•Hybrid

About The Position

We are looking for a Marketing Manager to lead and execute our Business Services Outsourcing (BSO) marketing strategy across Canada. This is a replacement role, and you will be responsible for developing and executing high impact marketing plans, managing budgets and resources, and ensuring the deadlines and results of your marketing campaigns are met. You will work closely with national leaders and internal teams to ensure business alignment and creative collaboration.

Requirements

University Degree in related subject
3-5 years of marketing experience at the manager (or equivalent) level
B2B/professional services knowledge and/or experience is an asset
Proven track record of building and executing successful marketing plans and campaigns
Proven track record of delivering on marketing KPIs and achieving full funnel results
Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
Excellent communication, stakeholder management, and interpersonal skills
Strong project management and digital skills
Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines

Responsibilities

Develop and execute marketing campaigns that support the BSO strategy and growth objectives
Establish and maintain trusted advisor relationships with BSO leadership and related stakeholders
Use a proactive approach to influence and advise leadership on marketing strategy and plans
Leverage market and client insights and marketing best practices to ensure initiatives are cohesive, impactful and responsive to market conditions
Plan, oversee, execute, and evaluate marketing campaigns across various channels and marketing tactics to drive full funnel outcomes for target audiences
Ensure marketing initiatives align with the brand strategy so that they build, enhance and protect the firm’s reputation and market position
Collaborate closely with the Marketing Centres of Excellence (COEs) throughout the planning, execution and reporting phases
Ensure operational excellence through alignment on best practices, budget and invoice management, and effective, tech enabled processes
Lead a team and be responsible for coaching and development of talent
Foster a collaborative and inclusive work environment