Marketing Manager, Brand Campaigns

Best Buy•Richfield, MN

23h•Hybrid

About The Position

As a Marketing Manager of Brand Campaigns, you will build and activate strategies & corresponding integrated marketing campaigns that further relevance of the brand, while fueling traffic in service of revenue & Ads. You will collaborate with partners to understand business & customer needs, translating these requirements into innovative marketing strategies, ensuring seamless execution and alignment of initiatives, and analyzing performance for optimization. You will play a key role in defining the interpretation of the Best Buy brand to consumers throughout the course of the year. You are a visionary strategist with strong leadership capabilities, adept at setting overarching strategies, leading multiple projects, solving complex marketing challenges, analyzing data to inform decisions, and effectively influencing cross-functional teams while communicating with diverse stakeholders. This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

Requirements

8+ years of marketing or a related field.
Robust knowledge of integrated marketing strategy development
Strong collaboration, presentation and communication skills with the ability to present ideas and strategies to leaders

Nice To Haves

Brand marketing or agency experience
Bachelor's degree in marketing, business or a related field, or equivalent industry experience.

Responsibilities

Set the vision for strategies that drive business growth and customer relevance with a focus on key drive times and major brand moments (e.g. Holiday, BTS, Fall Football).
Manage relationships with stakeholders (Category Management, Ads PCM, Agency and GTM teams, Brand Strategy and Promotional Strategy) to understand business needs and translate them into strategies, ensuring seamless execution across partners (Creative, Media, eCommerce, Store Design, and Operations).
Manage the marketing budget to support campaign & drive time objectives
Work cross-functionally to refine strategies based on performance data.
Monitor and analyze consumer trends to further Best Buy's relevance and build the roadmap for future efforts, aligning closely with Brand Strategy.
Lead testing and optimization strategies to drive innovation.