Marketing Manager 4
About The Position
As a Senior Product Marketing Manager (contract) on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop's short- and long-term business goals. We're looking for a seasoned marketer to input and influence go-to-market, marketing, and product strategies to accelerate our already substantial Photoshop business. You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts. This role will sit on the Ps Product Marketing team, working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Photoshop across surfaces and audiences, strengthen the creative community, and accelerate profitable growth.
Requirements
- 7+ Years of Experience
- Bachelor's degree in Marketing, Business Administration, or related field
- Product marketing experience. You have a distinctive track record of developing and executing on impactful product marketing efforts that align to a broader business strategy
- Exceptional communication skills. Advanced written and verbal communication skills. The ability to distill complex ideas down into digestible bites, and to concisely and confidently present and influence executives, peers, and key decision makers.
- Passionate creator. You have deep experience using Adobe Photoshop or a similar advanced imaging tool features and capabilities and understand the key use cases and workflows, intimately.
- Strategic clarity. You have a strong and data-driven point of view on market opportunities and how to best win new and retain existing Adobe customers.
- Results oriented and data driven. Demonstrates outstanding analytical skills to identify, analyze, and use data to inform strategy and execute and optimize plans.
- Cross-functional influence.You're a respected team member who can drive and influence key workstreams in collaboration with cross-functional partners.
Responsibilities
- Help define and execute on the GTM strategy required to propel Photoshop's growth. This includes: mapping out quarterly Product Marketing strategy and executing on outbound marketing efforts w/partner teams.
- Partner closely with product to deeply understand new and updated features and functionality to inform product marketing strategy, feature prioritization and objectives/KPIs.
- Develop key positioning and messaging for product marketing moments, validated by customers and the community, driving the target audience to take action.
- Partner with broad cross-functional teams to define and execute on optimal go-to-market strategy; collaborate with PR/Comms, Marketing Go-to-Market, Community, Social Data Science, Regional teams, Legal and more to deliver value to customers and successfully land integrated marketing moments.
- Engage deeply on Social to better understand and address customer needs and sentiment drivers.
- Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards, continually striving to optimize and improve.
Benefits
- NextDeavor offers health, vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
- Opportunity to get your foot in the door at a well-established corporation
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What This Job Offers
Career Level
Mid Level
