Marketing Lifecycle Manager - On-Site | Frederick, MD

ThompsonGas LLC • Frederick, MD

132d • $73,000 - $79,000 • Onsite

About The Position

The Marketing Lifecycle Manager drives measurable business outcomes through digital email marketing and lifecycle automation. The role owns customer communication strategy, execution, and performance, with accountability for conversion, retention, and digital adoption KPIs. The manager leads campaign design, builds lifecycle journeys, and influences customer behavior across the propane lifecycle.

This position leads email marketing innovation by testing, scaling, and optimizing lifecycle campaigns. Success is measured by the ability to translate campaigns into quantifiable business results. The position is onsite in Frederick, Maryland.

Requirements

• 5+ years of experience in digital marketing, Marketing Cloud, Salesforce, email marketing, Constant Contact, and Tableau.

Responsibilities

• Own end-to-end lifecycle email marketing performance, from strategy through execution, optimization, and reporting.
• Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement.
• Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting.
• Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence customer behaviors.
• Lead a structured test-and-learn strategy, including A/B testing of timing, messaging, and channel mix.
• Analyze campaign performance and translate insights into actionable improvements and revenue impact.
• Report regularly on KPI performance, communicating wins, gaps, and next actions.
• Manage and develop team members, ensuring strong execution, accountability, and performance visibility.

Benefits

• Medical, dental, and vision insurance, and 401(k) with immediate eligibility.
• Disability and life insurance.
• Paid time off that increases with tenure.
• Daily Pay option.
• Employee training programs and career development and advancement opportunities.
• Employee recognition program.
• Quarterly bonus potential.
• Paid maternity and parental leave benefits.
• Tuition reimbursement program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed