Marketing Lifecycle Manager
About The Position
LendingOne is seeking a lifecycle marketer with prior experience to own and develop marketing infrastructure. The role involves nurturing architecture across two distinct business lines (core lending and Partnerships group), with significant input on strategy, segmentation logic, and funnel management. This is an opportunity to build and own end-to-end lifecycle programs, including audience definition, enrollment logic, copy, sequencing, and performance reporting. The ideal candidate will develop segmentation strategies for a complex database, create dedicated nurture flows for the Partnerships group, and build scalable campaign architecture in HubSpot. A key aspect of the role is establishing a reporting cadence that links email performance to pipeline, ensuring cross-functional alignment with sales, business development, and channel partners.
Requirements
- 4-6 years in lifecycle, email or marketing automation.
- Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
- A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
- Experience supporting more than one business unit or stakeholder group simultaneously
- Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
- Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.
Nice To Haves
- Financial services or lending experience is a plus
Responsibilities
- End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
- Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
- Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
- Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
- A reporting cadence that connects email performance to pipeline, not just opens and clicks
- Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
Benefits
- Competitive base salary and incentive structure
- Full medical, dental, and vision benefits
- Company-matching 401(k) plan
- Paid time off and 10 company-paid holidays
- Career development, training, and internal promotion opportunities
- Team-building events, company lunches, and swag
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
