Marketing Lifecycle Manager | Audiences & Activation

Metro Credit Union•Chelsea, MA

2d•$105,000 - $130,000•Hybrid

About The Position

Metro Credit Union has valuable member data across products, transactions, behaviors, and relationships. This role exists to turn that data into well-defined audiences and timely marketing experiences that help Metro acquire new members, deepen existing relationships, and make its marketing more relevant. Reporting to the Vice President, Growth Marketing, you will lead audience strategy and activation across Metro’s CDP, behavioral data partners, online banking personalization, CRM, paid media and other future activation platforms. You will combine strategic thinking with hands on execution, building the audiences, governance, and testing practices that support measurable member and business growth.

Requirements

At least seven years of experience in lifecycle marketing, CRM, audience strategy, CDP management, marketing automation, data-driven marketing, or a related field.
Hands-on experience with CDP, audience-building, CRM, data activation, or marketing automation platforms.
Experience activating audiences across owned and paid digital channels.
Strong analytical skills and the ability to translate complex data into practical marketing recommendations.
Exceptional attention to audience eligibility, suppression rules, QA, documentation and channel readiness.
Strong communication, project management, problem-solving, and stakeholder management skills.

Nice To Haves

Bachelor’s degree in marketing, business, analytics, data science, communications, or related field.
Experience in financial services, banking, credit unions, fintech, another regulated industry, or a data-driven agency.
Familiarity with GrowthLoop, Salesforce, Braze, HubSpot, Marketo, or similar platforms.
Experience with GA4, Tableau, Power BI, Excel, SQL, Snowflake, online banking personalization or predictive modeling.
Knowledge of data privacy, consent, opt-out management and financial services compliance considerations.

Responsibilities

Metro’s audience strategy and activation roadmap across products, member segments and lifecycle stages.
Audience creation, segmentation, taxonomy, governance, suppression logic, documentation, QA and optimization within the CDP and related platforms.
The marketing use of Metro’s CDP and broader audience activation ecosystem.
Cross channel audience activation across CRM, email, SMS, push, online banking personalization, Meta, Google, programmatic, display, CTV and future channels.
A structured experimentation and testing roadmap covering audience, trigger, channel, activation and incrementality testing.