MARKETING LIAISON

Avow Hospice•Whiskey Creek, FL

22d•$63,000 - $75,000•Onsite

About The Position

Under the direction of the Director of Business Development, the Marketing Liaison develops business partnerships that generate hospice admissions growth through effective sales contacts, in-person calls, and presentations. The role serves as the agency’s liaison to physicians, facilities, healthcare professionals, and community referral sources, and is responsible for developing assigned territories and increasing hospice referrals. The position works with referral sources and internal teams to communicate information about services, respond to family needs as appropriate, and educate the healthcare community about hospice programs. It also maintains account and competitor information, records sales activity in CRM software, and reports on referral trends and marketplace changes. The role has no supervisory responsibilities.

Requirements

Bachelor’s degree in marketing, communications, business, or nursing.
Three to five years of marketing and sales experience in the healthcare field.
A proven record of success managing a healthcare territory with documented incremental growth.
Current Florida Driver’s License.
Excellent communication skills, including the ability to present clinical or technical material to small and large groups of healthcare professionals.
Ability to read, analyze, and interpret scientific or technical documents and apply them to daily calls.
Ability to respond effectively to customer concerns and inquiries.
Excellent writing skills.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, draw valid conclusions, and analyze data for trends and opportunities.
Ability to provide own transportation and drive to locations in Collier and South Lee County during daytime or nighttime hours.
Must be nicotine-free; Avow states it will only hire nicotine-free individuals.
Applicants offered a position must complete screening through the Clearinghouse.

Nice To Haves

Healthcare marketing and sales experience with physicians, long-term care, and hospitals is preferred.
CORE training for ALF Administrators.

Responsibilities

Meet monthly hospice admissions goals for assigned accounts.
Develop assigned territories and grow referrals from facilities, physicians, healthcare providers, and community agencies.
Create, implement, and evaluate monthly, quarterly, and annual territory plans to achieve growth goals and agreed-upon strategies.
Make an average of 50 effective sales calls and presentations per week to targeted referral sources.
Maintain professional knowledge of provider services.
Act as a liaison between referral sources and the agency, communicating information about new products, programs, and service delivery.
Serve as Avow’s staff liaison with physicians, facility clinicians, and community agencies.
Meet with families as appropriate to discuss hospice services, individual needs and concerns, and expectations.
Build relationships with Avow’s admissions department and appropriate patient care staff to support effective communication with referral sources and internal stakeholders.
Represent Avow’s policies, procedures, philosophy of care, goals, objectives, applicable standards and regulations, and the role of the Interdisciplinary Team when working with referral sources and community members.
Participate, as requested by the Director of Business Development, in physician calls, lunch-and-learns, health fairs, speaking engagements, and CEU programs to educate the healthcare community about hospice programs.
Update and maintain customer and competitor profiles, log daily sales call activity, and document follow-up plans in CRM software.
Prepare weekly and monthly referral-source tracking reports and keep the agency informed of marketplace changes relating to providers and competitors.
Adhere to the professional business attire dress code while on duty.
Perform other duties as assigned.

Benefits

Medical insurance, with a PPO plan and prescription drug co-pay or an HDHP with HSA.
Supplemental benefits, including hospital confinement, accident, and/or cancer coverage.
Dental insurance.
Vision insurance.
Company-paid life and accidental death and dismemberment insurance.
Company-paid long-term care insurance.
Retirement savings plan with TSA/403(b) matching program.
Company-paid short- and long-term disability insurance.
LegalShield, including identity protection.
Bereavement leave for family and pets.
Direct deposit.
Credit union availability.
Employee Assistance Program.
Paid time off.
Mileage reimbursement.
In-house continuing education opportunities.
Discounted membership at a local fitness center.
Tuition reimbursement.
Other employer-sponsored activities.