Marketing Lead

Fulcrum Digital•New York, NY

13d•Hybrid

About The Position

Fulcrum Digital is a global AI-first enterprise transformation company with over 25 years of experience. We partner with enterprises across financial services, insurance, healthcare, retail, manufacturing, higher education, and logistics to move from AI experimentation to scalable business outcomes. Fulcrum Digital works with over 100 global clients, including Fortune 500 enterprises, combining deep industry expertise with capabilities in enterprise AI, digital engineering, cloud modernisation, platform integration, and generative AI. We are seeking a dynamic, results-driven Marketing Lead to guide our marketing efforts and drive growth across multiple verticals. This role is based in the NYC metro area, with 3 days per week in office. The ideal candidate brings an established network and brand presence in the NYC market, strong ties to relevant industry associations, and a track record of building successful marketing strategies within IT services, AI, or digital transformation. You will need to be a strategic thinker who can turn complex technical solutions into narratives that resonate across diverse audiences, while partnering closely with sales and account teams to drive cross-sell and upsell opportunities.

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA preferred
7+ years of marketing experience, with a strong focus on demand generation
Established network and brand presence within the NYC market, with active industry association involvement
Background in AI, digital transformation, or IT services marketing
Experience partnering with sales and account teams on cross-sell/upsell initiatives
Proven experience managing and developing a team (ideally 6+ direct reports)
Strong understanding of digital marketing tools and analytics
Proven ability to develop and execute successful marketing strategies, campaigns, and events
Excellent communication, leadership, and partnership-management skills

Nice To Haves

MBA preferred

Responsibilities

Develop and execute marketing strategies that strengthen brand visibility and generate leads
Build and leverage a strong network in the NYC market, including active engagement with relevant industry associations
Lead content marketing and thought leadership initiatives that position the company as an industry leader
Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
Partner with sales and account management teams to support cross-selling and upselling efforts through targeted tools and materials
Plan and execute marketing campaigns, events, and industry engagements to promote the brand
Own content management and messaging strategy across the marketing function
Drive lead generation programs in coordination with sales and account teams
Identify and manage strategic partnerships that support brand growth and market positioning
Conduct market research to track industry trends and identify growth opportunities
Manage and mentor a team of 6-7, covering events, messaging, and lead generation, toward department goals
Manage the marketing budget to maximize ROI