Marketing Lead (

BP•Chicago, IL

19h•Hybrid

About The Position

We’re looking for a dynamic, insight- and data-orientated Marketing Lead for bp pulse to focus on increasing usage for our chargers, launching new sites as well as demand partners. As part of the US commercial team, you will lead marketing efforts locally while maintaining a strong interface with the Global Customer team. You will own all US marketing data that pertains to critical US metrics driving demand and conversion. This includes developing an in-depth understanding of marketing performance and communicating results effectively to senior leadership teams across both local and global collaborators. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy. Working closely with the distributed team, and with support from the Global Marketing Manager, you will launch new activities successfully, and drive demand within agreed timings.

Requirements

Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends
Track record using customer insights to drive decision making
Ability to activate and change tact quickly
Experience of completing campaigns for retail or similar categories on the ground
Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
Credible stakeholder management skills – presenting up to senior leadership members
Data driven decision making with strong attention to detail
Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
Expert knowledge of Office 365 suite, particularly excel & powerpoint
Genuine interest & willingness to learn more about customer needs in the EV space

Nice To Haves

Advocacy
Brand Management
Business Acumen
Channel Management
Channel marketing activation
customer and competitor understanding
Customer Segmentation
Digital Innovation
Digital Marketing
Generating customer insights
Innovation Management
Listening
market
Offer and product knowledge
Offer Development
Partner relationship management
Sector
Translating strategy into plans

Responsibilities

Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
Develop and implement high quality activation plans (with support from the Global Marketing Manager) for new site launches helping our customers find us
Work closely with Customer Growth & Demand Activation team to implement demand partner activation (with support from the Global B2B Marketing Lead) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
Lead US quarterly planning efforts, translating information into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into return on investment
Collaborate across the commercial team (pricing, demand, optimisation) to develop hypotheses and tests to improve our business by increasing sessions
Support in creation of annual US marketing plans to accurately input into financial forecasts, and identify resourcing requirements
Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
Work closely with the Digital and Site Experience teams, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
Work closely with Corporate PR to create and deliver Consumer and B2B press output

Benefits

paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees)
9 paid holidays per year
2 personal choice holidays
up to 8 weeks’ paid leave for the birth or adoption of a child
discretionary annual bonus program
long-term incentive program
generous retirement benefits that include a 401k matching program
pension for eligible employee
health, vision, and dental insurance
life and Short-Term Disability and Long-Term Disability