Marketing Lead

Menlo • San Francisco, CA

5d

About The Position

This is Menlo's first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in North America. The role involves setting the direction and executing it, covering brand, content, demand generation, community, and go-to-market across Menlo's product portfolio: Asimov and the Menlo Platform. The Marketing Lead will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's US positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope, defining what marketing at Menlo looks like in the US, building it from the ground up, and shaping the team that grows around it.

Requirements

• 5 or more years in marketing at a B2B SaaS or technical product company in the US market
• At least one experience owning the marketing function end-to-end: strategy, execution, and results
• Proven ability to define positioning and messaging for a technical product, not just run campaigns
• Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
• Strong writing skills: ability to produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
• Comfortable with video: experience producing or closely directing video content before, whether short-form social or long-form technical
• Data-driven instincts: ability to set goals, track them, and change course when something is not working
• A genuine network in the US AI, robotics, or deep tech ecosystem

Nice To Haves

• Experience marketing developer tools, open-source products, or AI infrastructure
• Background in robotics, deep tech, or hardware-adjacent industries
• Experience building developer relations or DevRel-adjacent programs
• Prior experience working with or for an international company with a distributed team
• Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Responsibilities

• Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
• Define positioning and messaging for Asimov and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
• Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
• Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
• Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
• Plan and execute presence at US industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
• Set up marketing automation tooling to make outreach and community management scalable across time zones
• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about, and package it for that audience

Benefits

• Full strategic ownership of US marketing presence and pipeline
• Direct line to the founders
• Real creative and strategic ownership
• Chance to define the marketing function of one of the most ambitious deep tech labs in the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed