Marketing Lead

Axle•New York, NY

3d•$140,000 - $200,000•Hybrid

About The Position

Axle is seeking its first dedicated marketing leader, a hands-on Marketing Lead who will anchor in product marketing and be capable of managing the full marketing stack. Currently, marketing efforts are managed by the founders in their spare time. This is a foundational role where the Marketing Lead will be responsible for setting the strategy and executing all marketing activities, from refining product positioning to supporting the sales team and maintaining the founder-led marketing initiatives. The core of this role is product marketing, which is crucial for scaling nationally with partners like Experian. The Marketing Lead will translate products for various audiences and equip partner sales teams to effectively sell Axle. This senior generalist role requires expertise in product marketing, with the ability to leverage contractors, agencies, and junior support for events and logistics. The long-term vision includes building and leading a marketing team.

Requirements

6+ years in marketing at high-growth B2B (ideally B2B2C or platform) companies.
Core background in product marketing.
Proven track record of translating technical products into clear positioning and sales-ready enablement for multiple audiences.
Experience as an early or founding marketer who handled diverse marketing functions (website, campaigns, events) and established structure.
Strong writing and storytelling skills.
Ability to operate independently while managing agencies and contractors.
Bias for speed and accelerating momentum over extensive planning.
Experience partnering directly with founders to drive strategy.

Nice To Haves

Experience marketing across both B2B and consumer / B2B2C motions.
Demand-generation or growth marketing skills.
Familiarity with insurance, fintech, automotive, lending, or mortgage ecosystems.
Comfort with AI-native tooling for content and marketing operations.

Responsibilities

Own product articulation for distinct audiences: dealers, lenders, carriers, mortgage, and consumers.
Develop messaging, positioning, and narratives for product success.
Equip the sales team with collateral (decks, one-pagers, leave-behinds, follow-ups) and enforce a shared style guide.
Partner with product and sales to launch new products and features, owning positioning and enablement.
Support partners like Experian in selling Axle nationally.
Maintain and grow the founder-led marketing engine, primarily on LinkedIn.
Enhance brand voice, visual identity, and storytelling across consumer and B2B platforms.
Manage the content engine and agency relationships, including SEO and generative AI optimization.
Oversee conference and event presence, including booth management, staffing, and client/prospect dinner series.
Balance consumer trust and conversion with deep engagement in priority verticals.
Build and lead a marketing team over time.