Marketing Lead

AngelList•San Francisco, CA

1d•$210,000•Hybrid

About The Position

AngelList is seeking a senior, hands-on marketing leader to build the positioning, launch rhythm, campaigns, and distribution behind AngelList's businesses. The role will initially focus on Funds, aiming to change the perception of AngelList from a platform for emerging managers to a comprehensive solution for all fund sizes. Subsequently, the focus will shift to Nova, the banking network for private markets. The Marketing Lead will collaborate closely with Product, Sales, and General Managers to translate AngelList's knowledge into compelling positioning, proof points, and programs that influence market perception, customer behavior, pipeline, and revenue. This is a player-coach role, involving direct management of a growth marketer, leadership of contractors (SEO, production, creative), and team building as the work demonstrates success. The individual will be responsible for writing positioning, building campaigns, engaging with customers, and leading key launches.

Requirements

Exceptional product marketing and writing skills, with the ability to deeply understand complex businesses and explain them plainly.
Substantial experience in product, growth, or integrated B2B marketing, including end-to-end ownership of positioning, launches, and campaigns.
Experience managing marketers or external partners while also producing significant individual work.
Experience marketing to sophisticated B2B buyers (e.g., funds, finance teams, CFOs) with considered buying decisions and specific target markets.
Equal focus on storytelling and distribution, understanding that a strong narrative requires the right audience.
Strong commercial instincts, with a focus on influencing customer behavior, creating qualified opportunities, and contributing to revenue, assets, or transaction volume.
Ability to create direction in ambiguous situations and build credibility by engaging with customers, salespeople, product leaders, and operators.
Disciplined use of data, with a realistic understanding of attribution precision.
High standards, a fast-paced approach, and a preference for doing excellent work over managing a large machine.

Responsibilities

Shape the story by developing positioning and messaging for AngelList and its businesses, making sophisticated financial products easy to understand.
Lead important launches by owning the narrative, enablement, content, distribution, and measurement.
Turn proof into persuasion by incorporating customer outcomes, institutional logos, migration results, product advantages, and market data into the buying process.
Publish AngelList's proprietary data and in-house expertise into shareable content for GPs and LPs.
Build durable distribution channels through content, customer networks, events, search, partnerships, and new initiatives.
Partner deeply with Sales to understand win/loss reasons and improve outcomes through marketing and enablement.
Establish a consistent shipping rhythm for meaningful market initiatives, learning from responses, and reinvesting in successful strategies.
Build the marketing function by managing internal and external contributors, setting high standards, and adding capabilities as opportunities arise.