Marketing Lead

Avian • Auburn, MI

3d • Hybrid

About The Position

At AVIAN, our mission is to stop fires before they start using infrared camera systems and AI-driven monitoring to detect abnormal heat early, prevent fire risk, protect assets, and avoid costly downtime. Having achieved product-market fit with strong customer demand, AVIAN is seeking a Marketing Lead to build an AI-forward marketing function that will scale the company to $10M+ ARR. This is a hands-on, individual contributor role focused on leveraging AI agents, automation, and sharp positioning to drive growth across brand authority, demand generation, content, website conversion, lifecycle marketing, event amplification, and AI-driven outbound support. The Marketing Lead will build the marketing operating model from the ground up, own key channels like LinkedIn and founder-brand content, and utilize AI workflows for programmatic content creation, outbound research, and lifecycle automation. The role also involves improving website conversion, SEO, and AI-search visibility, amplifying trade fair impact, running growth experiments, and collaborating closely with sales to drive pipeline and revenue. The ideal candidate is a mid-to-senior marketing operator with a proven track record in B2B startups, ideally in deep-tech or industrial SaaS, who has successfully used AI to replace manual marketing work and can demonstrate shipped AI workflows.

Requirements

• Experience as a #1 or #2 marketing hire at a B2B startup, ideally in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a related category.
• Proven track record building pipeline in a startup or scale-up environment.
• Evidence of agentic AI workflows in production, not just prompting or experimentation.
• Ability to demo AI workflows you have shipped, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar.
• Public evidence of an AI-native marketing point of view, such as writing, side projects, GitHub, Loom walkthroughs, shipped tools, or documented workflows.
• Strong content ability across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement.
• Strong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion.
• Hands-on experience with HubSpot or similar CRM and marketing automation systems.
• Ability to operate without a large team, agency layer, or perfect process.
• Strong analytical discipline and clear ROI thinking.
• High ownership, direct communication, and bias for action.
• Fluent English.

Nice To Haves

• Experience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators.
• Experience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS.
• Experience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization.
• Experience planning and executing trade fair marketing.
• German language skills.
• Based in Zurich, Europe, or a major US industrial hub.

Responsibilities

• Build AVIAN’s AI-forward marketing operating model from the ground up.
• Own LinkedIn, founder-brand content, and high-signal thought leadership for industrial fire prevention, insurance, and manufacturing.
• Use AI workflows to create programmatic content at scale across customer stories, vertical pages, SEO/AIO pages, outbound assets, and sales enablement.
• Build AI-driven outbound research and enrichment workflows for priority accounts, sectors, and buying committees.
• Design lifecycle automation beyond standard nurture, including lead scoring, reactivation, segmentation, trigger-based campaigns, and sales handoff.
• Improve AVIAN’s website conversion, landing pages, SEO, and AI-search visibility.
• Turn trade fairs into pipeline through pre-event targeting, content, booking flows, on-site support, and post-event follow-up.
• Build and manage lean growth experiments across paid, organic, email, content, and partner channels.
• Work closely with sales to convert marketing activity into qualified pipeline and revenue.
• Track what works, cut what does not, and build repeatable systems.
• Write, build, automate, launch, analyze, and improve.

Benefits

• Competitive compensation.
• Performance-based variable compensation tied to pipeline and ARR milestones.
• Equity participation.
• Budget authority for tools, experiments, events, and selective external support.
• Flexible, high-trust working model.
• International team with a clear mission and strong customer focus.
• Opportunity to help scale AVIAN to $10M+ ARR and beyond.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed