Marketing Lead, Claude Frontier Academy

Anthropic•San Francisco, CA

2d•Hybrid

About The Position

Claude Frontier Academy helps organizations nominate people to build hands-on skills with Claude. Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027, beginning with the Frontier Deployed Engineer Residency and with additional programs planned. The Marketing Lead will establish the Academy’s market presence, build its brand and communications, and position, launch, and grow its programs. The role is part of the Partner Marketing team and works directly with customers and partners to support participation, announcements, and amplification. The Academy’s first dedicated marketer will own its marketing strategy and annual plan, create market moments around launches and milestones, and build a community of graduates who advocate for the Academy. The role also shapes how the Academy fits alongside Anthropic’s other education and training programs, equips internal teams with guidance, and reports on marketing success to senior stakeholders. It combines strategic planning and senior-level recommendations with hands-on writing and launch execution.

Requirements

Have built and run branded B2B marketing programs at a technology company, such as customer education, certification, community, or user conference programs.
Have marketed education, training, or certification programs at a technology company, such as a partner, customer, or developer academy.
Bring a creative, brand-minded approach and know how to create market moments that get noticed.
Have led major launches or announcements, coordinating press, social, and partner amplification and keeping stakeholders aligned through legal review, executive edits, and date changes.
Know how to build an audience and spark conversation on LinkedIn and other social channels with B2B audiences.
Have strong executive presence and be comfortable giving updates and making recommendations to senior leaders.
Be able to operate strategically and tactically, owning an annual plan while also executing hands-on.
Build trusted relationships with partners, customers, and cross-functional teams, and drive approvals and commitments without formal authority.
Be an excellent writer able to move between press releases, FAQs, and social posts.
Be energized by ambiguity and building something new as a first-in-seat marketer.
Be passionate about AI diffusion and bringing the benefits of AI to people and the world.
Bachelor’s degree or an equivalent combination of education, training, and/or experience; the field of study must be relevant to the role as demonstrated through coursework, training, or professional experience.
Be able to work from Anthropic’s San Francisco office at least two days a week, with interim flexibility for relocation potentially considered.

Nice To Haves

8+ years of B2B technology marketing experience spanning brand, communications, or program marketing.
Experience building community or advocacy programs where members promote the program themselves.
Experience marketing to technical audiences, particularly engineers and developers.
Experience running joint announcements with global system integrators, consulting firms, or enterprise customers.
Experience marketing to enterprise technology leaders, such as CIOs and CTOs.
Experience marketing AI/ML products.

Responsibilities

Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals.
Build and maintain a calendar of market moments, including program launches, new cohorts, and badge milestones.
Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution, and post-launch amplification.
Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and obtaining approval to use names.
Coordinate with Partnerships, Communications, and Account Teams on announcement participants, advance notices, and responses to customers and partners who are not named.
Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements; turn cohort results into joint stories.
Grow the Academy’s presence on LinkedIn and other social channels with content showcasing programs, cohorts, and graduates.
Own the Academy’s web presence and paid promotion, working with the web team and creative and agency partners.
Build a community program that keeps cohort members and badge holders connected and encourages them to advocate for the Academy.
Work with Brand to extend the Academy’s naming and brand architecture as programs launch, maintaining consistency with and distinction from Anthropic’s other education and training offerings.
Learn Anthropic’s other education and training programs and work with their teams to clarify how the programs fit together and reference one another.
Equip Account Teams and Partner Account Managers with FAQs, internal announcements, and guidance to answer questions, help customers and partners register interest, and set participation expectations.
Keep senior stakeholders aligned through regular status updates and clear recommendations, and define and report on Academy marketing success metrics.