Marketing Lead, Claude Frontier Academy

Anthropic•San Francisco, NY

1d•Hybrid

About The Position

Anthropic is hiring its first dedicated marketer for Claude Frontier Academy, an education and training initiative where organizations nominate people to build hands-on skills with Claude. Backed by a $100 million commitment, Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027. The Academy’s first program is the Frontier Deployed Engineer Residency, with additional programs planned. The Marketing Lead will own how the Academy and its programs appear in the market, developing strategy and annual plans while leading program launches, communications, audience growth, and community building. The role combines brand and communications work with program positioning and growth, and requires both strategic leadership and hands-on execution. The position sits on the Partner Marketing team and works directly with customers and partners to secure participation in announcements and coordinate launch amplification. The role will also coordinate with Anthropic’s other education and training programs, including Claude Academy, Claude certifications, and Partner Basecamp, so customers and partners understand how the offerings fit together. The position is expected to work from Anthropic’s San Francisco office at least two days per week, with some flexibility possible for an interim relocation period.

Requirements

Have built and run branded B2B marketing programs at a technology company, such as customer education, certification, community, or user conference programs.
Have marketed education, training, or certification programs at a technology company, such as a partner, customer, or developer academy.
Bring a creative, brand-minded approach and know how to create market moments that get noticed.
Have led major launches or announcements, coordinating press, social, and partner amplification and keeping stakeholders aligned through legal review, executive edits, and date changes.
Know how to build an audience and spark conversation on LinkedIn and other social channels with B2B audiences.
Have strong executive presence and be comfortable giving updates and making recommendations to senior leaders.
Be able to operate at both strategic and tactical levels, owning an annual plan while personally executing work.
Build trusted relationships with partners, customers, and cross-functional teams, and drive approvals and commitments without formal authority.
Be an excellent writer who can move between press releases, FAQs, and social posts.
Be energized by ambiguity and building something new as a first-in-seat marketer.
Be passionate about AI diffusion and bringing the benefits of AI to people and the world.
Have a bachelor’s degree or an equivalent combination of education, training, and/or experience.
Have a field of study relevant to the role, demonstrated through coursework, training, or professional experience.

Nice To Haves

8+ years of B2B technology marketing experience spanning brand, communications, or program marketing.
Experience building community or advocacy programs where members promote the program themselves.
Experience marketing to technical audiences, particularly engineers and developers.
Experience running joint announcements with global system integrators, consulting firms, or enterprise customers.
Experience marketing to enterprise technology leaders, such as CIOs and CTOs.
Experience marketing AI/ML products.

Responsibilities

Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals.
Build and maintain a calendar of market moments, including program launches, new cohorts, and badge milestones.
Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution, and post-launch amplification.
Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and securing approval to use their names.
Align with Partnerships, Communications, and Account Teams on named customers and partners, advance notice, and responses to those not named in announcements.
Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements, and turn cohort results into joint stories.
Grow the Academy’s presence on LinkedIn and other social channels with content showcasing programs, cohorts, and graduates.
Own the Academy’s web presence and paid promotion, working with the web team and creative and agency partners.
Build a community program that keeps cohort members and badge holders connected and turns them into Academy advocates.
Work with Brand to extend the Academy’s naming and brand architecture for new programs while maintaining consistency with and distinction from Anthropic’s other education and training offerings.
Coordinate with Claude Academy, Claude certifications, Partner Basecamp, and their teams to define how programs fit together and reference one another.
Equip Account Teams and Partner Account Managers with FAQs, internal announcements, and guidance to answer questions, support registration of interest, and set participation expectations.
Keep senior stakeholders aligned through regular updates and recommendations, and define and report success metrics for Academy marketing.