121 Marketing Lead | Dan Murphy's & Langtons

endeavour group careers

5d • Hybrid

About The Position

As the 121 Marketing Lead you’ll be responsible for the development and execution of multi-channel lifecycle marketing campaigns and initiatives across Dan Murphy’s and our premium wine online retailer Langton’s. You’ll lead the customer strategy, monitoring and optimizing key customer health metrics (frequency, churn, share of wallet, engagement). In order to make data driven channels work cohesively, that deliver a segment based experience, evolving to a true 1:1 personalised experience as we progress on our tech roadmap. You will also be responsible for the creation and ongoing management of multi-channel customer journeys, reviewing and optimising to enhance the customer experience. Supporting the 121 Marketing Manager and broader Customer Strategy and Loyalty Team to champion and deliver best practice data driven communications, and help take our wider stakeholder group on a journey to understand the vision and rationale. The role will be part of the Targeted Marketing team, reporting to the 121 Marketing Manager. As a senior member of the team there are additional opportunities to mentor and coach junior members of the team and assist in building 121 marketing capability.

Requirements

• Extensive (7 years +) CRM/Digital/Direct Marketing experience working in teams executing dynamic content, lifecycle and trigger programs through email and other 121 communication channels
• Familiar with model-based and insights based campaign planning and execution
• Highly collaborative and empathetic, with a strong ability to work across a stakeholder community; to identify needs and balance resources while ensuring resources are fully utilised.
• Develops ways of working that set and deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
• Demonstrates strong influencing skills to deliver change across digital and marketing teams.
• Demonstrated capability in receiving customer insight and understanding and translating this into materially improved customer satisfaction and business outcomes.
• Experience working with large-scale customer databases and/or complex data.
• Working knowledge of digital marketing analytics.
• Self-starter with high levels of curiosity, drive for innovation, and a strong eye for detail
• Can-do attitude, with a track record of multitasking to deliver high quality outcomes in a timely manner.

Responsibilities

• Development and execution of multi-channel lifecycle marketing campaigns and initiatives across Dan Murphy’s and Langton’s.
• Lead customer strategy, monitoring and optimizing key customer health metrics (frequency, churn, share of wallet, engagement).
• Create and manage multi-channel customer journeys, reviewing and optimizing to enhance the customer experience.
• Support the 121 Marketing Manager and broader Customer Strategy and Loyalty Team to champion and deliver best practice data driven communications.
• Help take wider stakeholder group on a journey to understand the vision and rationale.
• Focus on promoting best practices for Lifecycle marketing, collaborating with agile teams on data and capability, and using an insights-led approach to improve performance in email opens, click-throughs, conversions, and sales through continuous testing.
• Manage compliance with email regulations.
• Report program outcomes to key stakeholders.
• Optimize customer lifecycle programs.
• Develop a comprehensive customer contact plan.
• Lead customer journeys with a customer-first mindset.
• Leverage data to increase customer lifetime value.
• Drive personalization.
• Explore optimal communication approaches.
• Coach the team on end-to-end campaign management across multiple channels.
• Partner with other marketers to ensure brand alignment.
• Identify process enhancements.
• Ensure reporting accuracy.
• Plan capability requirements.
• Collaborate with marketing and finance on offers, content, and product ranges to enhance customer engagement.
• Mentor and coach junior members of the team and assist in building 121 marketing capability.

Benefits

• Exclusive discount card for ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands.
• Discounts at Woolworths supermarkets and BIG W through partnership with Woolworths.
• Access to a range of free services to help with physical, mental and financial wellbeing.
• Dedicated learning and development options.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed