Marketing Lead

Agave • San Francisco, CA

1d • $130,000 - $165,000 • Onsite

About The Position

Agave is seeking a hands-on Marketing Lead to manage daily marketing operations, including content, campaigns, conferences, and website management, as the company expands from one product to a multi-product platform. Agave is building the financial operations platform for the construction industry, a $12T global market. The company has developed technology to integrate with legacy systems and uses AI for various financial processes. With over 550 customers and two years of profitability, Agave is backed by prominent investors and founded by a team with extensive experience in tech startups. The company is experiencing rapid growth and is looking to hire individuals who can contribute to its evolution from a startup to a category-defining company.

Requirements

• 3+ years of marketing experience, ideally in B2B software, with hands-on range: you have personally run campaigns, written and shipped content, or helped execute events.
• Worked on a small or scrappy team (a startup, or a small marketing org) where you did the work yourself rather than routing it to others.
• Excited to be hands-on: you write the copy, ship the page, and run the event yourself.
• Comfortable figuring things out without a playbook, in a technical, unglamorous vertical.
• Exceptional writing, clear, concrete, and free of marketing fluff.
• Strong experiment design: you form a hypothesis, define success upfront, run the test, and read out honestly.
• Comfort partnering directly with founders and company leaders on positioning and pipeline.
• Bias to ship: you'd rather get a real page live this week than perfect a strategy deck.

Nice To Haves

• Hands-on experience with Webflow.
• Experience writing customer emails, or working knowledge of HTML for email templates.
• Experience marketing to SMB or mid-market buyers in a vertical industry (construction, field services, logistics, ERPs, fintech, accounting).
• Hands-on with HubSpot, Google Analytics, SEO/AIO tooling, and modern AI content workflows.
• Experience building sales enablement for a multi-product platform.
• Light design skills: you can produce a clean flyer, banner, or social graphic.
• Experience writing customer emails, or working knowledge of HTML for email templates.

Responsibilities

• Positioning & messaging: make products legible to construction finance buyers, own and maintain positioning across the full product line, and keep it coherent as new products are released.
• Build and maintain sales enablement materials in tight partnership with sales.
• Own competitive differentiation as new products bring new competitors.
• Channel discovery: find 1-2 repeatable lead generation channels beyond referrals and conferences.
• Design, run, and read out channel experiments: paid and AI-search placement, targeted ads, lifecycle email off in-app behavior, webinars.
• Own and optimize our SEO and AEO presence: track rankings and AI-answer citations, and proactively improve how Agave shows up in search and AI answers.
• Review and manage site presence (G2, Capterra, etc.) and find creative ways to incentivize customers to leave reviews.
• Operate a defined experiment budget; kill what doesn't work fast, and scale what does.
• Stand up the analytics to know what's working (customer journey tracking, SEO/AIO rankings, funnel metrics).
• Content & web: Own the website, including new pages, product pages, competitor comparison pages, copy, and design direction. Work with the website vendor to develop and ship new website pages.
• Own content production: product announcement blogs, case studies, LinkedIn, monthly product newsletters, marketing email campaigns.
• Keep our presence sharp on partner sites and marketplace listings.
• Events & field: Own conference materials and logistics, including running 1-2 Agave events per major conference. Create marketing materials for conferences: flyers, banners, booth assets, and handouts.
• Email marketing: Own the customer email program end to end, including monthly product newsletters, new product announcements, and feature launch emails. Set up lifecycle emails triggered by in-app behavior. Build upsell campaigns that introduce existing customers to products they don't use yet, segmented by ownership, ERP, and usage.

Benefits

• Healthcare: we cover 90% of your healthcare costs with several plan options.
• 401k: we match 100% of your contributions, up to 4% of annual salary.
• Gym: on-site gym with Peloton, squat rack, Tempo, Yoga setup, and more.
• Visa sponsorship (H1B, TN, etc.) for qualified candidates.
• Annual performance bonuses (15% of base salary or OTE) tied to company growth goals.
• Relocation assistance: sizable relocation bonus for those outside the Bay Area, and a bonus for moving within a 15-minute walk of the office. First month's Airbnb covered for relocation to the Bay Area.
• Commuter benefits: pre-tax contributions for commuting costs, and full Muni pass coverage for public transit users.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed