Growth Marketing Lead

Banyan Software•Atlanta, GA

9d•Remote

About The Position

We are seeking an EST based Growth Marketing Lead to own how people find Teamup, the calendar trusted by over 5 million users that helps businesses organize schedules, resources and teams for efficient operations at any scale, and what happens after they sign up. You own the self-serve funnel end to end: the viral loops inside the product, the AI onboarding experience that activates every new customer, search in all its new forms, on-site conversion, and lifecycle email. This is a doer role on a flat team.

Requirements

5+ years in growth or lifecycle marketing at a product-led SaaS company
You have led in-product viral loops and self-serve conversion work, with results you can show
Hands-on SEO depth plus a working grasp of how AI-driven search is changing discovery
Fluent in the tools and the data: analytics, experimentation, email platforms, light HTML/CSS, and AI tools in daily use
Experience partnering with design and engineering to ship growth work inside the product, not just around it

Nice To Haves

You build with AI every day because you want to, and you treat the funnel like a product you own
You would rather run ten small experiments than one big campaign, and you measure everything you ship

Responsibilities

Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering
Lead the AI onboarding build
Own lifecycle email from signup through upgrade
Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling
Drive information architecture and on-site conversion in partnership with design and content
Build upmarket intent: you figure out where bigger buyers evaluate and make Teamup present there
Own the numbers: signups, activation rate, and self-serve free-to-paid conversion