Growth Marketing Lead

Banyan Software•Atlanta, GA

9d•Remote

About The Position

Banyan Software is seeking an EST-based Growth Marketing Lead to own how people find Teamup, a calendar trusted by over 5 million users that helps businesses organize schedules, resources, and teams for efficient operations at any scale, and what happens after they sign up. This role owns the self-serve funnel end-to-end, including in-product viral loops, AI onboarding experience, search, on-site conversion, and lifecycle email. It is a hands-on role on a flat team where experiments ship quickly, working directly with design, engineering, and the support team.

Requirements

5+ years in growth or lifecycle marketing at a product-led SaaS company.
Proven experience leading in-product viral loops and self-serve conversion work with demonstrable results.
Hands-on SEO expertise and a working understanding of how AI-driven search impacts discovery.
Proficiency in analytics, experimentation, email platforms, light HTML/CSS, and AI tools.
Experience partnering with design and engineering to implement growth initiatives within the product.

Nice To Haves

Build with AI every day because you want to, and treat the funnel like a product you own.
Prefer running ten small experiments over one big campaign, and measure everything shipped.

Responsibilities

Build and amplify the in-product viral loops and word-of-mouth engine with design and engineering.
Lead the AI onboarding build.
Own lifecycle email from signup through upgrade.
Grow organic acquisition across SEO, GEO, and AEO so Teamup is findable wherever people and AI assistants look for scheduling.
Drive information architecture and on-site conversion in partnership with design and content.
Build upmarket intent by identifying where bigger buyers evaluate and making Teamup present there.
Own the numbers: signups, activation rate, and self-serve free-to-paid conversion.