Growth Marketing Lead

Monstro•New York City, NY

About The Position

Monstro is seeking a Growth Marketing Lead to establish and operate systems that enhance Monstro's market visibility, credibility, and discoverability among financial institutions and industry leaders. This is an AI-native, hands-on role focused on building market authority and discoverability across various channels, including website, search (traditional and AI), content, and executive thought leadership. The position requires a strategic thinker who can challenge assumptions, improve existing plans based on evidence, and own execution and measurement. The ideal candidate is comfortable with strategy definition, content editing, marketing automation configuration (HubSpot), analytics, and leveraging AI tools to improve efficiency and effectiveness. A key aspect of this role is a willingness to continuously rethink traditional marketing approaches in light of rapidly evolving technology, particularly AI. The role involves owning Monstro's Market Authority & Discoverability engine, supporting a targeted enterprise Go-To-Market (GTM) strategy. The Growth Marketing Lead will be responsible for building and improving Monstro's presence in traditional search, AI answer engines, and the broader financial-services market. This includes integrating SEO, AI Engine Optimization (AEO), and Geo-Optimization (GEO) into a cohesive system, managing technical and on-page search fundamentals, and monitoring Monstro's appearance on major platforms. The goal is to ensure that relevant audiences researching the problems Monstro solves increasingly encounter and understand Monstro accurately, rather than just generating generic traffic. Key areas of ownership include the website as an evolving enterprise and authority asset, content creation by transforming internal expertise into market-facing content, distribution and earned authority through various channels, marketing operations and analytics for performance measurement, and partnering with the GTM team for market activation. A strong emphasis is placed on an AI-native marketing operations mindset, with the expectation that the candidate will redesign workflows using AI to increase speed, quality, and leverage. Experimentation with new channels, tools, and workflows based on clear strategic hypotheses is also a core component of the role.

Requirements

Track record of hands-on B2B marketing execution.
Experience in an early-stage, entrepreneurial or similarly high-ownership environment.
Exceptional learning velocity.
An AI-native operating mindset and specific examples of workflows redesigned using modern AI tools.
Strong understanding of modern organic discoverability, including SEO and emerging AI-search behavior.
Excellent editorial judgment and ability to turn complex executive or technical ideas into compelling market-facing content.
Strong HubSpot and marketing-operations fluency.
Analytical instincts and comfort establishing baselines, defining KPIs and changing direction based on evidence.
Comfort owning and editing a website/CMS and working with technical teams where necessary.
Strong enterprise brand judgment.
Ability to operate effectively with senior executives.
Instinct to personally build rather than immediately create dependencies on other teams or agencies.

Nice To Haves

Experience in fintech, financial services or another regulated industry.
Experience marketing complex enterprise software to senior executives.
Hands-on AEO/GEO or AI-search visibility experience.
Technical SEO fluency.
Executive thought-leadership experience.
Earned-media or digital-authority experience.
ABM / highly targeted paid-media experience.
Demonstrated use of modern AI tools to dramatically improve speed, quality or leverage.

Responsibilities

Build and continuously improve Monstro's presence across traditional search, AI answer engines, and the broader financial-services market.
Treat SEO, AEO, and GEO as parts of one integrated Market Authority & Discoverability system.
Manage and improve website content, ensuring consistent representation of Monstro's category and positioning.
Build durable category, solution, and thought-leadership resources on the website.
Rapidly create and iterate website experiences using modern AI and no-code/low-code tools.
Build a low-friction system for turning internal expertise into market authority.
Develop a mix of distribution channels including executive social amplification, industry publications, podcasts, interviews, advisor and analyst engagement, conference amplification, earned media, and third-party references.
Own the marketing infrastructure, including HubSpot architecture, marketing workflows, tracking and attribution, segmentation, and analytics.
Establish baselines, define KPIs, and change direction based on evidence.
Partner closely with the GTM team around a concentrated universe of strategic financial institutions.
Support the enterprise account motion with account-specific content, sales enablement, and market intelligence.
Redesign marketing workflows using AI to increase speed, quality, and leverage.
Apply AI across areas such as research, content development, website creation, SEO/AEO/GEO analysis, competitive intelligence, analytics, reporting, automation, and workflow design.
Test new channels, tools, and workflows where there is a clear strategic hypothesis.
Measure marketing activity honestly and scale what works, stopping what doesn't.