Marketing Lead, Growth & Acquisition

Mill • San Bruno, CA

1d • $205,000 - $235,000

About The Position

Mill is a waste prevention technology company focused on eliminating food waste. We develop smart systems for homes, businesses, and municipalities that convert food scraps into valuable resources like chicken feed. Our residential food recyclers are already diverting millions of pounds of food scraps annually, and we are launching Mill Commercial, an end-to-end solution for commercial food waste management. Mill is dedicated to creating easy-to-use, beautifully designed technologies that keep food within the food system and out of landfills. This role is crucial as Mill enters a pivotal growth phase, scaling its consumer business and expanding into commercial offerings. The company seeks a senior, hands-on growth marketer to lead paid and performance channels, building an efficient, diversified, and continuously improving customer acquisition engine for both consumer and commercial markets. This position reports to the GM of Consumer and collaborates with Growth, Analytics, Creative, Sales, and Business Operations teams.

Requirements

• 8 to 12+ years of marketing experience, with deep, hands-on expertise in growth or performance marketing across paid social, paid search, and programmatic channels.
• A track record of building efficient, scalable acquisition engines for new products or categories, with demonstrated command of CAC, LTV, and payback economics.
• Experience owning a paid media budget and performance targets, with the operational rigor to manage pacing, bidding, and ROI in real time.
• Fluency with attribution, analytics, and experimentation — comfortable designing and reading incrementality tests.
• Fluency partnering with Creative, Analytics, Data Science, and external agency and media partners to ship and iterate on high-performing campaigns.
• Comfort operating in ambiguity, moving from strategy to execution without waiting for perfect information.
• Strong resonance with Mill's mission and values, and a belief that growth and impact are mutually reinforcing.
• Fluency in common collaboration, analytics, and project management tools (Google Suite, Excel, Notion / Coda, and paid media/analytics platforms).

Responsibilities

• Own the paid acquisition engine, including strategy, budget, and day-to-day execution across paid social, paid search, programmatic/display, affiliate, and marketplace channels.
• Drive full-funnel growth by managing the media mix and budget allocation, setting bidding and pacing strategies, and reallocating spend towards high-efficiency opportunities.
• Build rigorous measurement and experimentation frameworks, owning attribution, CAC/LTV modeling, and incrementality testing.
• Run a disciplined test-and-learn program across audiences, offers, and channels.
• Partner with Creative and agency partners to brief on market performance and run a rapid creative-testing cadence.
• Optimize the conversion funnel by partnering with Product and Growth on landing pages, checkout flow, and onboarding to improve conversion rates and payback periods.
• Build the commercial acquisition motion by partnering with Sales and Business Operations to develop paid lead-generation and co-marketing programs.
• Operate with rigor, owning CAC, ROAS, and payback targets, managing budget and pacing, and reporting performance clearly to leadership.
• Translate data insights into targeting, channel, and creative decisions by partnering with Analytics and Data Science.
• Build Mill's growth playbook to ensure compounding success across channels, cohorts, and campaigns.

Benefits

• Value of benefits or a potential equity grant are not included in the base salary.
• A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, and business and organizational needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed