Growth Marketing Lead

Ocean Security•Boston, MA

1d•Hybrid

About The Position

Ocean is building the future of email security, addressing the new reality of AI-powered, scaled attacks that bypass traditional defenses. Their agentic email security platform investigates suspicious emails with human-like context and understanding. Founded in 2024 by cybersecurity experts, Ocean has secured $28M in funding and protects hundreds of thousands of mailboxes, analyzing over a billion emails monthly for major companies. The company is experiencing rapid growth in a large and evolving market. This role is for a Growth Marketing Lead who will be responsible for building Ocean's growth engine from the ground up. This includes owning the entire funnel from initial discovery and engagement to qualified pipeline generation and sales handoff. The position requires close collaboration with founders, product, sales, and marketing teams, with a significant degree of freedom for experimentation and rapid iteration. The ideal candidate is driven by results, creativity, and a passion for optimizing funnels to identify and address constraints.

Requirements

Significant growth, demand generation, or digital marketing experience in a B2B technology or cybersecurity startup.
Cybersecurity experience is strongly preferred.
Proven track record of owning a funnel and accountability for moving people from awareness through conversion to pipeline.
Experience working closely with sales, partnering with account executives and BDRs.
Ability to build target account and persona logic behind a campaign, brief a sales team, and ensure follow-through.
Strong website ownership experience, understanding the website as a growth engine.
Deep expertise in paid acquisition and digital demand generation, including channel strategy, budget management, campaign building, and optimization.
Strong SEO and AEO knowledge, understanding evolving search and AI-driven discovery.
Exceptional analytical instincts and a strong experimentation mindset.
Hands-on execution skills; ability to perform tasks without needing a large team.
Strong technical curiosity and comfort working with product, engineering, security, and technical marketing teams.
Exceptional digital instincts and strong taste in digital experiences.
AI super-user, constantly experimenting with new AI tools for research, analysis, creation, automation, personalization, and speed.
Startup experience and a builder mentality, comfortable owning broad surface areas and making decisions without a playbook.
Ability to think like a marketer, operator, analyst, and growth engineer/hacker.
Excitement about both creative aspects and data analysis.
Understanding that brand and performance are interconnected.
Intense curiosity about the customer, product, market, technology, and data.
Strong opinions, but empirical approach; willingness to abandon ideas based on data.
Enjoyment of building.

Nice To Haves

AI is deeply embedded in how you work.

Responsibilities

Own the growth engine, including Ocean's digital and growth funnel from first touch through conversion and pipeline.
Identify areas of success, failure, and opportunity within the funnel and build systems, programs, experiments, and processes to improve performance.
Own Ocean's website as a key growth asset, partnering with design, product, and engineering to enhance messaging, information architecture, user experience, conversion, content, and performance.
Drive demand through digital channels by building and managing programs across paid and organic channels, including hypothesis development, campaign launch, measurement, and optimization.
Own SEO and AEO to build Ocean's visibility in search and AI-driven discovery, developing strategy, content, technical foundation, and experimentation.
Build the content distribution engine by partnering with product marketing and content teams to ensure ideas are distributed and discovered.
Own email and lifecycle programs, including newsletters, nurtures, product communications, and campaign communications, developing segmentation, journeys, testing, and personalization.
Own conversion by analyzing the journey from traffic to conversion to opportunity, identifying friction, running experiments, improving landing pages and forms.
Own the handoff to sales, managing routing, follow-up standards, lead quality, and the feedback loop between marketing and sales.
Develop target account and persona logic for campaigns and ensure sellers have context to act on them.
Build a rigorous growth measurement framework across traffic, engagement, conversion, pipeline, and revenue.
Create a culture of testing by developing hypotheses, launching quickly, learning from data, and iterating.
Build the growth function by determining the right tools, systems, processes, agencies, partners, and future team structure.
Own relationships with creative agencies and external partners, ensuring they have context, direction, and accountability.
Act as a connector and driver across teams and partners to ensure work progresses and obstacles are removed.