Marketing Lead: Content & Demand Gen

PGLS

8d•Remote

About The Position

We are seeking a writer with a builder's mindset to own the full growth content engine, encompassing strategy, voice, systems, distribution, and measurement. This role reports directly to the VP, Marketing & RevOps and involves more than just writing blog posts. It requires a blend of content strategy and systems building, with a strong emphasis on execution. The content produced will target C-suite executives in heavily regulated industries and will involve collaboration with sales, solution leads, and subject matter experts across various solution pillars. The goal is to ensure marketing does not become a bottleneck for the company's three proprietary SaaS products launching this year.

Requirements

3-5 years of experience in content marketing, ideally in B2B or SaaS.
Experience working with complex products or services and knowing how to make technical depth readable and relatable.
Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar).
Strong opinions about what separates good B2B content from forgettable noise.
A systems mindset.
Specific examples of how you're using AI in your work today.
The ability to write for executives, decision-makers, and the buying committee.
Organized and detail-oriented.
Creativity and rigor in equal measure.
Clear, direct communication and comfort working independently in a remote environment.
Strong understanding of SEO, AEO, and content optimization best practices.
Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot).
Familiarity with project management tools (e.g., ClickUp), design tools (e.g., Canva, Adobe Suite), analytics platforms (e.g., Google Analytics), and AI-powered marketing tools and workflows.

Nice To Haves

Experience with HubSpot CMS
Basic video/audio editing skills
Experience in the language services, localization, or globalization space.

Responsibilities

Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events.
Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments.
Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels.
Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles.
Track what's working. Kill what isn't. Use performance data to actively reshape the calendar.
Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn.
Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs.
Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat.
Plan and produce webinars from concept through post-event content repurposing.
Coordinate with speakers, partners, and internal teams on prep, promotion, and production.
Manage day-of production and ensure a smooth experience for attendees and presenters.
Turn recordings into clips, blog posts, newsletter content, and social assets.
Partner with executives to develop their LinkedIn content strategies and posting cadence.
Source and pitch external opportunities - podcast interviews, contributed articles in industry publications, pull quotes in research studies - to build backlinks, expand reach, and create content we can repurpose.
Conduct regular interviews and briefings, then draft posts, articles, and commentary that read like the executive wrote them, because the voice has to be theirs.
Own the press release pipeline: announcements, launches, certifications, awards, partnerships.
Monitor engagement and refine the approach based on what resonates with their networks.
Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved.
Build and maintain content production workflows using tools like HubSpot, ClickUp, and Claude.
Design repeatable systems for turning long-form content into multi-channel assets.
Measure content performance across channels and use data to drive editorial decisions.
Identify and implement AI-assisted workflows that improve speed and consistency.
Document processes so the content engine doesn't depend on any single person's memory.