Marketing Intern (Remote US)

Directive•Irvine, CA

1d•Remote

About The Position

Directive Consulting is seeking a Marketing Intern to join their internal marketing team. This is a part-time internship requiring approximately 6–7 hours per week, with potential for extension beyond the initial 1 year. The intern will gain hands-on experience across core demand generation pillars, contributing to campaign execution from crafting targeted messaging for outbound sequences and email nurtures to assisting with deployment. The role also focuses on the performance side of demand generation, including reporting on campaign success, measuring attribution, and connecting marketing activity to pipeline and revenue. The ideal candidate is a junior or senior studying marketing or a related field, with a strong eye for detail, an analytical mindset, an interest in performance metrics, and a passion for understanding how marketing drives business growth. This role is ideal for someone who loves experimenting with content, thrives on seeing what performs, and wants to grow their career in a fast-paced agency setting.

Requirements

Currently a junior or senior pursuing a degree in Marketing or a related field
Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics and campaign reporting.
Proven writing experience with the ability to craft clear, compelling, and concise copy optimized for direct response channels like cold outbound and email nurture sequences.
Exceptional attention to detail, particularly when managing list segmentation, tracking links, and ensuring data integrity for campaign execution.
A genuine passion for demand generation, understanding campaign attribution, and connecting marketing efforts directly to pipeline and revenue.
A curious, experiment-driven mindset with a willingness to A/B test messaging, learn quickly, and iterate based on measurable results.

Nice To Haves

Bonus points for any prior exposure to marketing technology (MarTech) systems

Responsibilities

Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns.
Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness.
Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue.
Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data.
Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals.
Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience.
Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms.
Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs, gaining hands-on experience with the backend processes and reporting functions that power modern marketing teams.
See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency.