Marketing Insights & Operations Associate

Virginia Green

4d • Onsite

About The Position

Virginia Green is seeking a data‑driven, highly organized, and customer‑obsessed
Marketing Insights & Operations Associate. This entry‑level role is perfect for
someone with fewer than two years of professional experience who is curious,
adaptable, eager to learn, and excited to support a lean, fast‑moving marketing
team. We are scaling and this position has ample room for growth.

This position has two core functions:
1. Give our customers a voice through research and persona development.
2. Ensure our marketing engine runs smoothly through coordination and
operational excellence.

Customer Insights Responsibilities:

Help us keep our marketing strategy centered around the customer. In this part
of the role, you will:

Develop data‑backed customer personas using first‑party CRM data, third‑party
geographic/property insights, behavioral data, reviews, and competitive
intel.

Gather qualitative feedback from branch managers, sales, and customer service
teams to deepen persona accuracy.

Translate customer insights into actionable recommendations that influence
marketing strategy, messaging, seasonal timing, and featured services.

Marketing Operations Responsibilities:

Support the operational backbone that keeps our marketing team aligned and
effective. You will:

Assist with budgeting, forecasting, and recurring marketing performance
reporting.

Coordinate with cross‑functional partners to maintain and optimize the
marketing calendar.

Own and manage recurring internal and external marketing meetings, ensuring
clear agendas, follow‑ups, and progress tracking.

Lead our marketing work management process, helping the team apply agile
principles and improve day‑to‑day productivity.

Identify opportunities where technology and AI can streamline workflows and
help scale operations without adding headcount.

 Additional Responsibilities:

Support the Brand & Customer Growth Manager with organic and boosted social
content for both external audiences and internal teams.

Support marketing and customer service with reputation management

Requirements

• Strong organizational and project management skills.
• A data‑driven mindset with the ability to analyze and interpret marketing metrics.
• Experience working with CRM or customer databases; familiarity with third‑party data providers (e.g., geographic/property or census‑based data) is a plus.
• Basic understanding of marketing performance tracking and reporting.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a team environment.
• Proficiency with Microsoft Office Suite or comparable tools.
• Bachelor’s degree in marketing, business, communications, or a related field — or equivalent experience.
• 0–2 years of experience in marketing, customer research, operations, or a related area.
• Demonstrated experience supporting marketing campaigns or projects (internships welcome).
• Prolonged periods of sitting and computer work.
• Ability to lift 15–20 lbs as needed.
• Ability to travel within our service areas 10–15% of the time.
• Full‑time onsite role at our Richmond, VA corporate headquarters.

Responsibilities

• Develop data‑backed customer personas using first‑party CRM data, third‑party geographic/property insights, behavioral data, reviews, and competitive intel.
• Gather qualitative feedback from branch managers, sales, and customer service teams to deepen persona accuracy.
• Translate customer insights into actionable recommendations that influence marketing strategy, messaging, seasonal timing, and featured services.
• Assist with budgeting, forecasting, and recurring marketing performance reporting.
• Coordinate with cross‑functional partners to maintain and optimize the marketing calendar.
• Own and manage recurring internal and external marketing meetings, ensuring clear agendas, follow‑ups, and progress tracking.
• Lead our marketing work management process, helping the team apply agile principles and improve day‑to‑day productivity.
• Identify opportunities where technology and AI can streamline workflows and help scale operations without adding headcount.
• Support the Brand & Customer Growth Manager with organic and boosted social content for both external audiences and internal teams.
• Support marketing and customer service with reputation management

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level