Marketing & Growth Strategist

team.blue Global

About The Position

Group team.blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services. team.blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe. team.blue hub is a new internal startup within the team.blue group, created to deliver a unified, intelligent experience across all team.blue brands. About a year ago, we started building this small, top‑tier team with complete autonomy, using AI to accelerate every workflow, ship fast, think clearly, and deliver measurable results.

Requirements

5+ years of experience in growth, product, lifecycle, or digital marketing, with hands-on ownership from zero-to-one through scale in a startup or scale-up environment.
Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
Proven ability to own growth outcomes end-to-end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption.
Hands-on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops.
Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self-serve insights to inform decisions.
Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI-supported workflows.
Demonstrated use of AI-augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping).
Excellent copywriting, positioning, and storytelling skills for SaaS products.
Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders.
Strong individual contributor mindset with a bias toward action; reliable, autonomous, detail-oriented, and comfortable operating in a fast-paced, ambiguous, highly cross-functional environment.

Nice To Haves

Comfort with advanced AI tools is strongly preferred.

Responsibilities

Translate product capabilities and cross-brand use cases into clear, crisp customer-facing messaging that resonates across different touchpoints and markets.
Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges, and conversion experiments across the Hub experience.
Build and execute multi-channel user communication programs across email, in-product messaging, and other relevant surfaces, with a strong focus on activation, engagement, and adoption.
Define hypotheses, run A/B tests, analyse results, and scale what works.
Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross-brand adoption.
Use analytics, automation, and AI-assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis.
Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in-product communication strategy; surface insights and recommendations to Hub and brand teams.
Write high-quality copy for notifications, in-product messages, landing pages, and lifecycle communications, and ship quickly with a strong bias toward action.