CRM Growth Strategist

Rho Nutrition • Miami, FL

5d • Remote

About The Position

Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation. Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards.

Role Overview
We are looking for a CRM Growth Strategist to make that program work considerably harder. This is a hands-on role. You will write the majority of our campaign copy, with support from the lifecycle team, and you will own the thinking behind it: how far each campaign leans toward direct response or brand, the testing program that proves what actually converts, and the recommendations that shape the next campaign and the flows behind it. Design sits with our design team. The words, and the results they produce, are yours. You will be the strategic partner to our Senior Lifecycle Marketing Manager, who owns the calendar and execution, and you will work closely with our email agency, our design team, and our paid media team. This is not a role for someone who directs from a distance. Knowing what actually works in this channel means being in the work — writing it, testing it, and reading the results yourself. This is also a build. We have a program that sends and a great deal of data that has not yet been asked the right questions. You will own the answers, and the standard that comes out of them.

Requirements

• Strong background in email and CRM strategy, retention marketing, or performance creative with demonstrable revenue results
• Ability to distinguish direct-response copy from brand copy and articulate meaningful differences
• Proficiency in writing copy for both direct-response and brand-led registers that meets brand standards
• Experience designing and executing A/B tests with meaningful variants, appropriate sample sizes, and clear success metrics
• Experience reading test results honestly
• Fluency in creative performance reporting and revenue metrics (e.g., revenue per recipient, click-through rate, placed-order rate)
• Klaviyo experience, including report pulling, evaluation, and QA of test setups
• Comfort balancing brand standards with aggressive growth goals
• Confidence to push back on underperforming creative and clearly communicate reasoning

Nice To Haves

• HTML email and live-text experience
• Experience in supplements, wellness, or a similar consumer category
• Experience applying campaign learnings to lifecycle flows
• SMS testing experience
• Experience working across paid media and on-site conversion in addition to email

Responsibilities

• Write the majority of campaign copy, with support from the lifecycle team
• Define the creative strategy behind campaign email and SMS: format, structure, and the balance between direct response and brand
• Build and own the testing roadmap across campaigns and flows, from hypothesis through to a clear read
• Oversee creative performance measurement and recurring reporting
• Translate test results into standards and recommendations for future campaigns
• Manage inbox rendering and deliverability as they relate to creative and format decisions
• Ensure connection between paid media, site, and inbox strategies
• Define and track key performance indicators (KPIs) for the program, including revenue per recipient, click-through rate, placed-order rate, and engagement
• Set guidelines for balancing direct-response and brand-led campaigns based on data and insights
• Recommend the format and direct-response-to-brand balance for each campaign
• Integrate learnings from campaigns into automated flows to improve the lifecycle program
• Partner with the Senior Lifecycle Marketing Manager on audience and segmentation strategy
• Write the majority of campaign copy, setting the standard for the brand's voice in both direct-response and brand-led contexts
• Collaborate with the lifecycle team on copy support, review, and volume
• Brief and direct the design team on campaign and test asset requirements, providing feedback for improvement
• Ensure all sends are aligned with the Rho brand: clear, credible, and grounded in product benefits
• Build and own a rigorous testing roadmap with meaningful variants for clear reads
• Align with the creative team on asset production and provide feedback for test validity
• Work with the email agency on test setup, analysis, and reporting
• Maintain discipline in testing for trustworthy results (like-for-like comparisons, separating promotional sends)
• Maintain a living record of tests and learnings
• Establish baseline campaign creative performance and extract insights from existing data within the first 30 days
• Deliver recurring creative performance reports focused on engagement and conversion
• Translate results into concrete, prioritized recommendations for upcoming campaigns and tests
• Present findings to stakeholders in an actionable manner
• Incorporate weekly insights from paid media performance (hooks, claims, offers) into campaign and flow creative
• Feed learnings from email and SMS testing back to paid media and the site
• Partner on site conversion work to ensure alignment between email promises and landing page experience
• Test hybrid emails combining designed modules with live HTML text
• Extend successful email strategies into SMS
• Stay current on email and CRM innovation in CPG and propose relevant ideas

Benefits

• Opportunity to make a real impact on the health and performance of the communities served
• Contribute to a mission-driven company that values integrity, curiosity, and continuous improvement
• Work alongside talented people who are empowered to innovate, collaborate, and grow
• Be part of a team passionate about helping people live healthier, stronger lives through evidence-based nutrition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed