Growth Marketing Strategist (NYC Market)

BuildingLink

2h•$95,000 - $105,000•Remote

About The Position

BuildingLink is seeking an Account-Based Marketer to drive revenue growth within the Greater NYC market. This role will focus on deepening existing customer relationships by selling additional products and increasing portfolio penetration, as well as acquiring new customers in the same market. The position will leverage an established account-based program in HubSpot and Salesforce, expanding its reach through email, digital, direct mail, events, and content. The strategist will execute focused, account-based plays, including account research, engaging decision-makers, and advancing revenue, in close collaboration with Customer Success and Sales teams. This is an East Coast-based marketing role responsible for creating and nurturing demand, with the Sales team handling sales conversations. Advanced HubSpot proficiency is a mandatory requirement.

Requirements

3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle), including owning a program, segment, or market independently.
A track record of growing revenue within existing accounts and generating new pipeline.
Hands-on HubSpot experience; ability to build own campaigns and comfort working in HubSpot, Salesforce, and product data.
Analytical skills: ability to set goals in pipeline and revenue, test effectiveness, and explain results.
Clear communication skills, with the ability to tailor messages to different stakeholders (board members, property managers, executives).
Strong knowledge of the Greater NYC market, including market terminology and the ability to build relationships with local property and management-company decision-makers.
Advanced-level fluency in HubSpot.

Nice To Haves

Property management or PropTech experience.

Responsibilities

Own the NYC growth plan, including prioritizing accounts, segments, and products, and managing multiple campaigns throughout the year.
Grow existing customers by driving upsell and cross-sell of additional products and modules (e.g., KeyLink, TippingLink, ManageHOA) and expanding single-building relationships into full management-company portfolios.
Win new logos through expansion plays with account-based programs targeting priority buildings and management companies not yet on BuildingLink.
Build and run multi-channel campaigns in HubSpot, personalized by account, persona, and product, utilizing AI and automations to create an autonomous ABM marketing machine.
Use data to identify focus areas, test channels, offers, and messaging to understand drivers of pipeline, and use these insights to forecast marketing impact for stakeholders.
Partner with Customer Success to identify expansion signals and coordinate timing, and with Sales on larger opportunities and handoffs.
Own attribution and reporting on marketing-sourced pipeline and revenue.