Marketing Growth Operator

The Motley Fool

6d•$75 - $85

About The Position

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures. This role sits on the team that grows our investing subscription services. We acquire subscribers through paid media at scale, and we win in part by being sharper marketers than others in the category — better at channels, better at creative, better at reading the data, and increasingly, better at putting AI to work. A Growth Operator owns a portfolio of paid channels end-to-end, with a full-funnel lens. This is not a traditional channel manager or media-buyer role. We expect you to think and execute across the entire funnel — channel mechanics, creative and copy, testing, and the economics underneath it all. You’ll own 3–5 paid channels (think Google, Bing, Meta, Taboola, Dianomi, LiveIntent, and similar prospecting and native platforms), launching, scaling, and optimizing campaigns while making decisions against lifetime value rather than front-end cost alone. You’ll generate and test a wide range of creative for your channels and bring your own ideas for offers and on-site experiences. There’s one more thing that defines this role. Our tech team is moving quickly to automate large parts of channel management with AI. In the near term we still need sharp marketers to run these channels directly — but we also need them to be active partners in building the AI workflows that will run alongside and eventually augment that work. This automation work will help free up humans, including the person in this role, to focus on the highest value tasks. The best person for this job is already using AI fluently and is excited to push it further. The right candidate thrives in a highly entrepreneurial, fast-changing, collaborative environment — motivated, enthusiastic, and proactive about sharing ideas.

Requirements

Demonstrated depth in paid channel management — hands-on experience owning and scaling channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
Hands-on experience using AI in your marketing work — AI workflows, AI for data analysis, AI for creative generation — and the appetite to push automation further.
Excellent analytical and quantitative skills, with the ability to turn analysis into action and a relentless drive to beat the control.
A customer-centric mindset, collaborative attitude, and the motivation to work entrepreneurially on a lean, dynamic team.

Nice To Haves

Experience marketing subscription products and thinking in terms of LTV, retention, and funnel economics.
Familiarity with direct-response marketing — advertorials, VSLs, order pages, and conversion optimization.
Exposure to advertising under compliance and legal limitations.
Experience and excitement around the world of investing.

Responsibilities

Own 3–5 paid channels end-to-end — launch, scale, and optimize campaigns to hit subscriber and ROI goals.
Manage bidding, budgets, and audience targeting, adjusting strategy as performance and platform conditions shift.
Assess and test new channels, partners, and ad formats — always asking what the next big channel for us could be.
Make decisions on a lifetime-value basis, not just front-end cost — LTV-based thinking is core to how this role operates.
Understand how each channel feeds the broader subscription funnel.
Bring testing ideas across the full funnel — copy, product, offers, instant-upgrade flows, pricing — not just inside the ad platform.
Use data rigorously to identify opportunities others miss, and translate them into action.
Lead creative generation for your channels — a wide variety of ads, formats, and angles.
Test into what works and iterate quickly; comfortable writing and testing your own ad copy.
Be highly data fluent — measure and analyze performance across channels and surface actionable insight.
Understand our tools and data flow well enough to spot when something isn’t tracking or behaving as expected.
Run rigorous, well-structured tests with a relentless drive to beat the control.
Use AI tools daily across creative generation, copywriting, data analysis, and more to move faster and test more.
Partner with our tech team to build and improve AI workflows and automations for your channels as they automate parts of channel management.
Bring a point of view on where AI can take on routine execution and where human judgment still wins, and help us draw that line as the tooling matures.
Stay current on AI capabilities relevant to paid media, creative, and analytics, and bring the best of it back to the team.