Marketing Generalist II

ASHRAE•Peachtree Corners, GA

5d•Hybrid

About The Position

ASHRAE is seeking a versatile, hands-on Marketing Generalist to join its marketing team at the Global Headquarters in Atlanta, Georgia. The role includes graphic design, email marketing, digital marketing, and tradeshow support. The employee will create print-ready and digital materials for a variety of channels, provide design guidance consistent with ASHRAE's brand, and, as needed, photograph merchandise or events and edit videos for social media, the website, and live events. Email marketing duties include planning and sending campaigns, maintaining automated nurture workflows and contact lists, writing and reviewing copy, conducting A/B tests, maintaining deliverability and list hygiene, and reporting on performance. The role will also help maintain ashrae.org and support tradeshow logistics and onsite needs. The position requires onsite work at the office three days per regularly scheduled workweek, with Wednesday mandatory. The employee must be available during core business hours of 9:00 a.m. to 3:00 p.m. Eastern Time, Monday through Friday. The Managing Director sets specific in-office days and the work schedule based on business and operational needs. The position may involve travel to ASHRAE winter or annual conferences.

Requirements

College degree.
At least 3 years of relevant professional work experience.
Creativity and enthusiasm.
Proficiency in Adobe Creative Cloud, Microsoft Office, and a PC environment.
Ability to stay up to date on trends and requirements for designing materials across platforms.
Ability to take initiative and work effectively as a team member.
Ability to take direction and communicate concerns and progress toward goals to the immediate supervisor.
Ability to work onsite in the office three days per regularly scheduled workweek, including Wednesdays.
Availability during core business hours of 9:00 a.m. to 3:00 p.m. Eastern Time, Monday through Friday.
Ability to talk or hear regularly; use hands or fingers and handle or feel objects, tools, or controls frequently; and stand, walk, sit, or reach occasionally.
Ability to occasionally lift and/or move up to 25 pounds.
Close vision, distance vision, and ability to adjust focus.

Responsibilities

Create print-ready digital files for printed materials such as tradeshow panels, magazine advertisements, brochures, banners, and flyers.
Create digital files for ashrae.org and other websites, social media, emails, mobile apps, and other uses.
Advise staff on design best practices within ASHRAE's brand.
Photograph merchandise or events at ASHRAE Headquarters as needed.
Edit videos for social media, ASHRAE's website, and screens during live events.
Plan, build, and send email campaigns in collaboration with staff across departments.
Build and maintain automated nurture workflows in Higher Logic.
Segment contact lists by audience, interest, and engagement.
Write subject lines, review email copy for accuracy, and run A/B tests to improve open, click, and conversion rates.
Maintain list hygiene and deliverability, including managing bounces, unsubscribes, and sender reputation.
Maintain the email calendar as part of the broader marketing calendar.
Monitor and report email performance and metrics to departments to maintain deliverability and engagement and improve email strategy.
Update and maintain ashrae.org with the Digital Marketing Specialist, following website best practices and ASHRAE brand standards.
Support the Marketing Coordinator with tradeshow logistics or onsite travel needs as necessary.
Proactively identify gaps, take initiative, collaborate and communicate with marketing teammates, proof work before it goes live, and adapt as priorities change.
Perform other duties as assigned based on section and departmental needs, including potential travel to ASHRAE winter or annual conferences or backing up other team members.