US Marketing Executive, FT Live

Financial Times•New York, NY

10d•Hybrid

About The Position

This role is for a Marketing Executive at the FT, focusing on campaign planning, execution, and analysis. The FT emphasizes internal mobility, innovation, collaboration, and a supportive environment for career growth. They are committed to diversity, equity, and inclusion, ensuring all voices are heard and valued. The role involves developing and executing marketing plans to reach target audiences, driving lead generation, and supporting live event delivery. The position also requires campaign analysis and reporting to inform future strategies. The FT is a disability confident employer and a Valuable 500 signatory, committed to providing reasonable adjustments for applicants with disabilities.

Requirements

1–2 years of professional marketing experience, preferably in events or a media organisation
Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment
Experience with data segmentation and audience development strategies
Understanding of SEO and strong copywriting skills
High energy, proactive attitude and goal-oriented approach
Strong analytical and time-management skills
Demonstrated initiative in self-development and continuous learning
High attention to detail and ability to perform under pressure
Experience providing administrative support
Strong communication skills with the ability to build relationships across all levels, internally and externally
Proficiency in Google Docs, Sheets and Microsoft Excel
Understanding of budgeting and sound judgement in financial decisions

Nice To Haves

Familiarity with AI tools such as ChatGPT or Duet AI is a plus
Internal candidates from teams including FT Specialist, Consumer Revenue, Marketing, Commercial, Events, Audience Engagement or Editorial Operations may bring highly transferable experience and valuable institutional knowledge to this role.
Colleagues looking to take a step up into a broader event marketing position.

Responsibilities

Plan, coordinate and execute effective 12-month marketing plans to ensure products reach target audiences at optimal times
Develop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers and PR
Drive lead generation initiatives contributing a minimum of 20% of delegate revenue
Brief, build, segment and analyse data to attract new audiences
Build and update event microsites using CMS tools
Coordinate creative production including print, social assets and digital ads
Design and deploy engaging email campaigns aligned with event branding
Develop briefs for videographers and photographers and oversee on-site execution (e.g. vox pops, wrap-up videos)
Create and schedule real-time event communications, including email campaigns and app notifications
Provide on-site support, including managing registration and attendee check-in
Design and manage rebooking campaigns for future events
Report weekly on audience engagement and booking trends
Conduct year-over-year analysis across marketing channels
Produce post-event reports including metrics, imagery and video content
Deliver detailed post-event analysis to inform future event strategy