Marketing Strategist - US

Medius•USA , Medius North America

1d•$130,000 - $150,000

About The Position

At Medius, we believe managing finance should be about strategy, not stress. That same mindset shapes not only the solutions we build, but also the culture we create for our people. We remove complexity, embrace innovation, and give our teams the freedom to focus on what truly matters — whether that’s transforming the future of finance with AI or finding balance to go home on time. Founded in Sweden in 2001, Medius has grown from a local startup into a global leader in cloud-based spend management solutions. Today, thousands of organizations worldwide trust us to simplify accounts payable and spend management processes. Our journey has been driven by continuous innovation, a passion for technology, and above all — the people who make it happen. We’re more than a software company. We’re a team of problem-solvers, innovators and collaborators working together to reinvent the category of accounts payable. Our solutions use Artificial Intelligence to eliminate manual work, bring clarity, confidence, and control, and empower finance teams of the future. At Medius, our values guide how we work and grow together: Connect – We believe in the power of people—individually and collectively—and our success depends on understanding and respecting each other. We appreciate that ‘empowering finance teams of the future’ is an exciting endeavor, and we share it with everyone around us. Question – We enjoy the challenge of our work and the thrill of collaboration. We are not afraid to question ourselves and each other because we believe diverse perspectives can lead to better outcomes and that there is great power in resolution. Own – We are thorough, thoughtful, and decisive. We anticipate what’s next, what a customer might need, and then we deliver. That’s how we get things done. And that’s how we remain a leader. Customers trust us to do our job so that they can focus on what they do best. At Medius, you’ll join a diverse, global community where curiosity is celebrated, ideas matter, and innovation never stops. If you’re passionate about technology, eager to make an impact, and ready to grow alongside a team that lives its values, Medius is where you can do your best work — your impact is global. Learn more at www.medius.com Job overview The Marketing Strategist will support the entire marketing organization and will analyze and interpret data to deliver insights and recommendations that are data-driven and improve the performance of marketing programs and campaigns. The ideal candidate has strong analytical skills, with an in-depth knowledge of leveraging AI tools to improve marketing strategy, attribution models, funnel measurement, lifecycle management, hand-off process to sales, and are experienced with the functional areas of marketing automation, MarTech, CRM and reporting and analytics. This candidate will effectively communicate findings and actionable recommendations to stakeholders in a succinct manner. This role supports Medius’ marketing database, marketing technologies, AI GTM strategy, and processes, and will help to optimize our marketing initiatives for better resource allocation and understanding of key levers to pull, all within a dynamic and ever-changing business landscape. As a member of the Marketing Operations & Analytics team, the Marketing Strategist, is an integral player in the scalable growth of the entire marketing organization, helping define measurement frameworks, understanding and leveraging latest AI tools and trends, building predictable business practices, and accelerating our pipeline and bookings engine. On any given day, you may be helping evaluate Medius’ brand awareness, measure campaign effectiveness, dig into whitespace in our prospect database, building an AI agent to automate processes, or identify ways to optimize the hand-off between marketing and sales. This role reports to the Vice President, Marketing Operations & Analytics.

Requirements

5+ years of analytics experience in a sales and marketing environment.
3+ years of experience with fast-growth company
AI tool and agents experience and curiosity
Strong data visualization skillset, specifically with PowerBI. This includes both back-end ETL management and front-end dashboard design and best practices.
Thorough understanding, management, and optimization of marketing attribution models, specifically with Adobe Marketo Measure (aka Bizible).
Relevant experience in key business systems such as CRMs and marketing automation platforms a must.
In-depth knowledge of how data workflows push/update within CRM and MarTech stacks.
Experience leveraging AI to run analysis, summarize insights, write code, improve process efficiency
Experience working with multiple and large datasets.
Experience in business-to-business marketing of cloud or high technology products or services preferred.
Experience in statistical modeling, experiment design, and A/B testing.
Experience in customer journey analysis and demand funnel analysis.
Experience with data normalization and development using SQL/ other query tools a plus.
Experience with Google Analytics data and web analytics
In-depth knowledge and best practices for data manipulation and analysis techniques.
Bachelor’s Degree or higher in business, computer science, or marketing.
Ability to pass a background check.

Nice To Haves

Breadth of analytical experience across multiple marketing functions and analytic tools including Adobe Marketo Measure (Bizible), PowerBI, and DOMO
An understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand, pipeline, and revenue.
High level of project management and organizational skills.
Experience with Marketing Operations and various MarTech systems including 6sense and Qualified.
Critical thinking, problem solving and decision-making skills, balancing thoughtful analysis with timeliness.
Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear, concise, and compelling manner.
Ability to identify key insights despite imperfect data.
Ability to think in the abstract and understand the intricacies of a complex system.
Effective communication skills (written, verbal and presentation).

Responsibilities

Leverage AI tools to analyze touchpoint data to optimize the marketing mix and maximize pipeline and bookings. Improve GTM process efficiency and optimize tech stack configurations.
Manage the marketing programs and initiatives framework, to identify any gaps in our data for measuring performance.
Support all areas of marketing, including brand, demand gen, field, customer, and partner
Support measurement and process improvements to optimize the hand-off between marketing and sales.
Identify and create KPI performance dashboards to measure progress towards campaign goals and pipeline targets; showcase what’s driving (or impeding) success.
Perform quantitative and qualitative analyses of internal datasets from our MA and CRM to help optimize marketing efforts throughout the customer journey. This would include, but not be limited to, providing actionable insights to help drive brand awareness, prospect engagement, product awareness, MQL quality, and pipeline and bookings.
Cross-channel attribution and impact across all marketing efforts to provide insights and recommendations on tactics, activity, frequency, and behaviors for improved funnel performance, channel efficiency, and ROI.
Review and optimize lead scoring models.
Present findings and recommendations to executive-level stakeholders.
Partner with cross-functional stakeholders to create and optimize standardized reports and dashboards to provide ongoing data and insights for internal stakeholders.
Partner with the MarTech counterparts to evaluate technology and process change impact.
Partner with the Marketing Automation counterparts to manage the marketing database strategy including list segmentation, data cleanliness and integrity; defining a roadmap for data management improvements.