Marketing Specialist, US

Nofence•Minneapolis, NC

About The Position

The U.S. Marketing Specialist is the operational backbone of the U.S. marketing function. Reporting to the U.S. Marketing Manager, this role takes strategic and creative direction and translates it into structured execution: briefing partners, coordinating deliverables, publishing content, running event logistics, gathering media partner metrics and managing efforts within the budget. Operating in a newly launched and fast-growing market, this role frees the U.S. Marketing Manager to focus on strategy, performance, and market growth. The Marketing Specialist will implement the day-to-day flow of work (managing media & event partners, the global team, content creators, etc.) ensuring that nothing slips and that the U.S. team can be agile & efficient. This is a hands-on execution role with a livestock industry lens. It requires strong project management skills, attention to detail, livestock industry insight, comfort with reporting and data, and an organized approach to keeping many moving pieces aligned in a scale-up environment.

Requirements

Minimum 5 years of experience in a marketing role
Strong project management skills; organized by nature, comfortable juggling multiple workstreams and stakeholders independently
Hands-on social media experience, including creation, scheduling, and community building
Gathering media partner metrics and delivering results into reporting/tracking platforms
Experience working with vendors, agencies, and cross-functional teams in a structured, accountable way
Strong written communication and a service mindset toward internal and external partners
Willingness to travel periodically to events and field activities

Nice To Haves

Familiarity with the U.S. livestock or agricultural industry strongly preferred
Experience in a scale-up or rapidly growing market is a plus

Responsibilities

Book and manage endemic media placements
Coordinate collateral orders, promotional materials, and shipping with suppliers
Brief vendors and external partners with direction set by the U.S. Marketing Manager
Track deliverables, chase outstanding items, and keep production schedules on time
Manage insertion orders, invoicing, and supplier requests
Traffic finished assets, copy, and links for campaigns
Track the status of incoming deliverables and flag bottlenecks
Maintain campaign calendar, asset versions, and in-market timelines
Keep stakeholders informed on what is in flight, what is live, and what is pending
Coordinate and brief the global team on production needs based on direction from the U.S. Marketing Manager
Track asset delivery against agreed timelines and flag delays early
Maintain a shared view of in-progress requests, owners, and due dates
Coordinate approvals and deliver final assets with partners and stakeholders
Coordinate with global team to consolidate performance data across paid media, endemic placements, organic social, and events
Pull qualitative inputs from sales and field activity into a clean, repeatable summary
Identify obvious anomalies or flags in the numbers and deliver to the U.S. Marketing Manager
Translate the content calendar and direction into concrete posts across U.S. social channels
Schedule, publish, and monitor content according to the agreed cadence
Run day-to-day community building and management: engagement, comments, and responding to direct messages or routing with customer success team
Address noteworthy interactions, sentiment shifts, or sensitive issues for review
Capture and organize user-generated content from customers
Help onboard new ambassadors and content creators
Manage day-to-day relationships, deliverables, and posting schedules
Coordinate timing and channel placement for partner-produced content
Maintain a current view of active partnerships, deliverables, usage rights, contract terms, and content approvals
Implement end-to-end coordination of communications and logistics for marketing-led events.
Manage booth & material shipping, vendor coordination, and on-site support
Provide post-event wrap-up, including post mortems, metrics & insight reporting
Coordinate resources, playbooks, and materials for sales-led events including field days, demos, and pasture walks
Maintain and update the U.S. website with events and market-specific content, in alignment with local & global PR efforts
Support localization and transcreation requests in coordination with global teams
Manage and coordinate photo, video and material assets with vendors, U.S. and global teams
Maintain budget overview and reconcile invoices against the approved U.S. marketing budget
Manage orders, invoices, and vendor onboarding
Flag overspend risks and provide forecast outlook of committed vs. remaining spend