Marketing Programs Specialist III - US

Rackspace Technology•San Jose, CA

1d•$84,769 - $124,290•Onsite

About The Position

Rackspace Technology is looking for a Marketing Programs Specialist III to join their marketing team. In this role, the individual will plan and execute field events that strengthen customer relationships, support pipeline, and bring the Rackspace brand to life in key markets. Responsibilities include owning event logistics end-to-end for various events such as executive dinners, partner activations, roadshows, and industry conferences, and working closely with sales, marketing, and partners to deliver experiences that drive business impact. The ideal candidate is organized, energetic, hands-on, takes ownership, manages details without losing sight of the bigger picture, and thrives in a fast-moving environment. The work location requires residing in the greater San Jose, CA metro area, with 10%-20% annual travel.

Requirements

Minimum of 5 years of corporate/professional event management or similar experience.
Excellent time management, writing, communication, decision-making, presentation, human relations, and organizational skills.
Detailed oriented.
Ability to successfully work and promote inclusiveness in groups of all sizes, helping lead teams towards a common goal.
Ability to communicate technical info and ideas so others will understand.
Ability to frequently represent Rackspace, to the outside market, through face-to-face interactions with customers, prospects, partners, and media.

Responsibilities

Schedule, organize, set up, and conduct industry events, conferences, and trade shows.
Research industry events, conferences, and trade shows ensuring strategic event selection for enhanced ROI.
Collaborate with Senior Leadership, Accounting, Finance, Sourcing, and Legal to ensure success in contracting events.
Work closely with Sales, Marketing, Corporate Communications, Senior Leadership, and other groups.
Create overall event plans.
Formulate intriguing messages for the prospect market.
Coordinate procurement of giveaways and collateral.
Plan additional marketing opportunities and booth activities.
Identify speakers and coordinate sessions.
Partner with outside creative agencies.
Select and train staffing.
Collaborate with partners to enhance Rackspace’s presence and create strategic product focus and themes around Rackspace events.
Manage all logistics and execution for Rackspace’s involvement with events.
Work with show management, labor unions, city permits, and exhibit management companies.
Coordinate A/V arrangements.
Oversee event logistics including researching venues, booking event dates, room blocks, meeting space, and client dinners; registering Rackers and guests; managing guest lists.
Use Salesforce, Marketo, and other marketing tools to create campaign codes and ensure leads are placed into appropriate campaign tracks post-show.
Partner with Marketing Operations and Finance teams to track ROI on all tradeshows and industry events.
Research promotional opportunities, vendors, and marketing materials to develop ideas and implement promotions.
Act as a consultant to departments in planning and executing smaller events and meetings, dinners, happy hours, sales events, etc.
Recommend general seminar schedules and locales to managers and Field Sales Rackers to assist with finalizing a general plan for complete marketplace coverage.