Marketing Events Specialist - Americas

Pilot Thomas Logistics•Boston, MA

6d•Onsite

About The Position

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking an experienced and highly organized Marketing Events Specialist to help drive Onshape's events strategy across the Americas. This role will own the planning and execution of a diverse portfolio of trade shows, conferences, technology events, executive programs, and other in-person experiences. The ideal candidate combines strong event execution and project management skills with a data-driven mindset, working cross-functionally with Sales, Marketing, Technical Services, and Product to deliver experiences that engage target audiences, generate demand, and drive measurable business impact.

Requirements

3+ years of experience in B2B event marketing, preferably in a technology or SaaS environment
Experience planning and executing industry tradeshows, conferences, meetups, and other in-person events
Experience with CRM, marketing automation, event management, and lead retrieval platforms; Salesforce experience preferred
Strong project management, organizational, and attention-to-detail skills with the ability to manage multiple events and priorities simultaneously
Excellent communication and cross-functional collaboration skills
Experience managing event budgets and measuring event performance
Willingness to travel regularly throughout the Americas
Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

Responsibilities

Research, develop, and execute an engaging Americas events calendar aligned to marketing and business priorities
Own end-to-end planning and execution of Onshape's participation in trade shows, conferences, technology events, executive programs, and other in-person experiences across the Americas
Identify new event opportunities, providing recommendations based on audience fit, business objectives, cost, and expected impact
Manage all aspects of event execution, including registration, sponsorships, booth requirements, shipping, vendors, staffing, speaking opportunities, promotion, and post-event follow-up
Coordinate event communications and deliverables across internal teams and external partners, ensuring stakeholders have visibility into upcoming programs, deadlines, and responsibilities
Partner with Sales on event objectives, target account engagement, staffing, pre-event activation, and post-event lead follow-up
Manage event budgets and track spend to ensure programs are delivered within budget
Track, analyze, and report on event performance, including attendance, engagement, leads, opportunities, pipeline contribution, ARR, and ROI; identify insights to inform future event investment
Coordinate event programming and speaker logistics, including session submissions, speaker communications, deadlines, presentations, and onsite requirements