Marketing Events Coordinator

Alston & BirdNew York City, NY
Hybrid

About The Position

Alston & Bird is seeking a dynamic and detail-oriented Marketing Events Coordinator to join our Marketing & Business Development team. This role is instrumental in delivering high-quality client events and experiences—both in-person and virtual—that strengthen relationships and support the firm’s strategic initiatives. The ideal candidate thrives in a fast-paced professional services environment, brings strong event execution experience, and is passionate about delivering exceptional client service. This position offers the opportunity to work across offices, collaborate with cross-functional teams, and support a wide range of client-facing programs and sponsorships.

Requirements

  • Bachelor’s degree in Marketing, Communications, Hospitality, or a related field
  • 3+ years of experience in event planning within a law firm or professional services environment
  • Strong project management and organizational skills with the ability to manage multiple priorities
  • Excellent communication and interpersonal skills, with a client-focused mindset
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and virtual event platforms (Teams, Zoom)
  • Willingness to travel (primarily domestic, occasional international) and support occasional evening/weekend events
  • Knowledge of the New York restaurant and hospitality scene, including experience sourcing venues for client-facing events

Nice To Haves

  • Positive, high-energy approach with a commitment to exceptional service
  • Strong attention to detail and ability to execute seamlessly under pressure
  • Creativity and innovation in designing engaging client experiences
  • Ability to work collaboratively with professionals at all levels of the organization
  • Flexibility and adaptability in a dynamic, fast-paced environment

Responsibilities

  • Coordinate and execute client programs, including seminars, webinars, receptions, dinners, and special events
  • Manage event logistics from start to finish, including venue sourcing and negotiation, vendor coordination, technology platform selection, budgeting, and on-site execution
  • Support the development of program materials, multimedia elements, and communications
  • Oversee registration, attendee experience, CLE coordination (as applicable), and post-event follow-up
  • Maintain the client entertainment ticket program for the NYC office, which involves a highly organized system of inventory management, establishing relationships with vendors, on-going internal communications to attorneys, evaluating and determining best-use allocation of tickets, electronic transfer of tickets, detailed recording, tracking and reporting of usage, and research on new opportunities
  • Coordinate the firm’s client gift and holiday programs, including sourcing and logistics
  • Maintain accurate records and reporting across marketing systems and tools
  • Manage firm sponsorships, including negotiating benefits, coordinating deliverables, and ensuring alignment with firm objectives
  • Support client engagement initiatives, including event-related communications and follow-up
  • Serve as a key point of contact with vendors, venues, and industry partners
  • Collaborate with marketing, practice groups, and cross-functional teams across offices
  • Partner with internal departments including Conference Services, CLE, IT, and Communications
  • Utilize firm tools and platforms such as Microsoft Office, Teams, Zoom, CRM systems, and marketing automation tools to manage programs and track results

Benefits

  • Professional development
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