Marketing and Events Coordinator

Universities of Wisconsin•Green Bay, WI

1d•Hybrid

About The Position

The Marketing & Events Coordinator plays a pivotal role in advancing the Austin E. Cofrin School of Business mission by creating meaningful connections that support student success, community engagement and educational access. This dynamic position leads strategic marketing and communications initiatives, develops compelling content across digital and print platforms, and plans high-impact events that bring students, alumni, employers, faculty, staff and community partners together. Guided by UW-Green Bay’s mission of providing an innovative, problem-focused educational experience and aligned with the University’s strategic priorities—including student success, inclusivity, digital transformation and community connections—the Coordinator serves as a catalyst for engagement, promoting opportunities that help learners thrive and rise. The ideal candidate is a creative storyteller, relationship builder and strategic organizer who thrives in a collaborative, mission-driven environment. Working across academic programs, centers and student organizations, the Coordinator develops marketing strategies that strengthen the Cofrin School of Business brand, executes engaging student- and employee-focused events, supports student leadership development, and uses data-driven insights to continually improve outcomes. This role embodies UW-Green Bay’s core values by advancing fearlessly, empowering success, provisioning access, building community and expressing gratitude while helping tell the story of a university where, together, we rise.

Requirements

Bachelor's degree at time of application

Nice To Haves

Possession of or eligibility to obtain a valid drivers license upon appointment
Experience with marketing and/or event planning

Responsibilities

Plans and executes most student-facing and employee-facing college-level events, in collaboration with co-hosts, and with help from Student Engagement Assistant
Serves on engagement-related committees and working groups: CSB Recruitment Committee (bi-weekly), Community Relations working group (monthly), K12 relations working group (quarterly), All Campus Programmers (semesterly)
Organizes student-focused programming and resources to promote new and ongoing educational initiatives
Generates and analyzes reports of events and marketing outcomes
Leads college-level marketing strategy and implementation across various projects in the Cofrin School of Business, with help from Student Marketing Assistant
Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
Supports CSB Student Orgs by being a point of contact for advisors and student org leaders, connecting them with answers and resources
Manages the Signature Events and Activity Fund
Chairs the Student Leadership Council, which functions as a CSB student focus group
Assists Centers with brainstorming, events, conference travel, social media, student engagement, recruiting student worker Lab Assistants

Benefits

Several health insurance options, with annual deductibles as low as $250/individual and $500/family
Dental insurance
Vision insurance
Several life insurance options
AD&D and Accident insurance
Flexible Spending and Health Savings Accounts
Participation in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service
Supplemental retirement savings programs including a 403(b) and Deferred Compensation
9 legal holidays
36 hours of personal holiday
Between 96-130 hours of sick leave annually
Paid parental leave
13-27 days of vacation each year, depending on years of service and employment type