Marketing Engagement Associate Manager

Accenture•Columbus, OH

22h

About The Position

As the Marketing Engagement Associate Manager, you will oversee marketing initiatives, develop strategic program roadmaps, support post launch validations, manage contracts and invoices with our creative agencies, as well as survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution. This role requires the ability to understand and execute across cross platforms and vendors and clients throughout an ever changing digital transformation. You will also be responsible for executing client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders, and overseeing all aspects of marketing program lifecycle management including market demands, technology trends, and the competitive field.

Requirements

Minimum of 4 years of experience in the Life Sciences industry
Minimum 7 years of experience working in marketing operations, credit, acquisitions, product development or analytics

Nice To Haves

Bachelor's degree in Business Administration or Marketing, or equivalent work experience
Experience with CRM Systems, i.e. SFMC, Adobe, Eloqua, Marketo
Experience in working in a highly regulated industry, (FDA, EPA, CDC)
Critical thinker who can creatively transform strategies into a vision via roadmaps, OKRs
Experience working with and or leading cross functional teams to define and achieve high value business goals
Working knowledge of market dynamics, products, and competitive climate
Demonstrated project management skills
Ability to work unsupervised and adjust priorities quickly as circumstances dictate
Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
Problem solving and decision making skills
Consistently demonstrates clear and concise written and verbal communication
Demonstrated analytical skills
Ability to work in a team oriented environment
Influencing skills

Responsibilities

Oversee marketing initiatives
Develop strategic program roadmaps
Support post launch validations
Manage contracts and invoices with creative agencies
Survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution
Understand and execute across cross platforms and vendors and clients throughout an ever changing digital transformation
Execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders
Oversee all aspects of marketing program lifecycle management including market demands, technology trends, and the competitive field
Operate independently to provide quality work
Incorporate feedback into work and have a continuous improvement mindset
Take an initial set of guidelines and proactively move forward with a project
Gather business requirements, identify needs, identify gaps and work with cross functional teams to solve issues
Lead others on project initiatives
Collaborate well with internal teams, vendors and cross functional groups
Write and develop business cases, pitch decks and case studies